Free Webinar: How to Grow Your Business With Social Media Marketing

Book Image

Privacy Guarantee: I will never share your e-mail address.

Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

  • Michell Hummel Expert Digital Marketing Consultant
  • The Social Media Magnet Written by Michell Hummel

Recently nominated for the Women Owned Business of the Year!

Do you want to increase your sales, brand awareness and turn fans into customers? My team can help drive more leads to your business with an integrated web strategy. 

Social Media Management: save precious time and hire my team to handle your social media marketing strategy!

Social Media Training: we can train your existing staff and they will earn a Social Media Marketing Certificate!

Webinar -Grow Business with Social MediaFREE WEBINAR: “HOW TO GROW YOUR BUSINESS WITH SOCIAL MEDIA” IMMEDIATE ACCESS!!

    Testimonials

    I am so glad I got connected with Michelle. I took advantage of her social media training program and am extremely happy I did. Not only does she offer so much more value than the price of her program but provides support and even more useful information afterwards. She is very knowledgeable about social media and marketing. She helped me to understand that there are so many ways to grow my business, economically I might add! Michelle’s service and personality creates an even better experience w…
    Lakesha BrownCreative Director of XD Web Solutions
    Michelle has the right stuff! Most people today in the social media world are stuck to “rules” and “theories” about how you are supposed to market yourself online, Michelle is not! She knows what she is doing and has the creative mindset to get there ahead of the crowd!
    Derrick WorkmanOwner at BOON Multimedia Design
    Michele and her team are incredible. If you are in business, you need to get your social media game on and you need them on your team.
    Leslie Anderson-FordLegal Shield
    Michelle stands out from the crowd of social media “experts.” I have been positively impressed with every encounter with this real net pro.
    Buddy HodgesFlorida House Hunters Inc

 

When Facebook and Twitter were first growing, one of the reasons many businesses didn’t invest in these platforms is because they felt it was too difficult to measure their results. And even though there’s now lots of data available via the platforms themselves and tools built around these platforms, more than sixty percent of marketers say that measuring ROI is still their biggest challenge with social media marketing.

Whether you’re currently engaged in social media marketing or want to start investing in this channel, the only way to know what’s working and then be able to adjust your strategy accordingly is to measure the right metrics. Since the social media landscape has changed a lot over the last couple of years, I want to highlight the five metrics that should guide your social media efforts for the rest of this year and beyond:

  • Conversions

 

The reason I put this metric first on the list is it’s the most common stumbling block that marketers and business owners have with tracking their social media efforts. The simplest tool for tracking conversions is Google Analytics. Google has a lot of documentation that makes it easy to learn how to properly set up tracking and understand how this software attributes conversions. Another important thing to remember in regards to conversions is this metric doesn’t have to be a purchase. Depending on your funnel, it may make the most sense to focus on how many social media visitors convert into email list subscribers or take a similar action.

  • Website Visits

 

This is also something you can track through Google Analytics and is useful for several reasons. You’ll be able to see if the overall social media traffic coming to your website is increasing or decreasing. You’ll also have insight into how long these visitors stay, as well as what pages they look at the most.

  • Engagement

 

This is the first metric you’ll want to monitor directly through social media platforms. It’s useful for seeing which kind of content performs best, as well as monitoring if the general trend of engagement is increasing or decreasing.

  • Reach

 

Although this metric can be frustrating at times, the reason it’s important to monitor is it will help you understand if a platform is changing their algorithm. The sooner you know about this type of change, the better position you will be in to shift your strategy. A recent example of this is many businesses are seeing significantly more reach with videos on Facebook than any other type of content.

  • Community

 

Although I saved this metric for last, it is actually quite important. Because this metric takes engagement into account, it’s more useful than simply looking at overall follower numbers.
To learn more about getting the most out of social media marketing, be sure to take a look at this great online training course from Web Media University.

 

WordPress Multisite and franchises are a great fit. Franchising continues to be a great way for businesses to grow and entrepreneurs to align their resources with the right opportunity. While franchising can work across many different industries, you will see some common threads with all of them. One of those threads is the need for a strong online presence. Because so much of people’s daily activity now takes place online, having an optimized marketing strategy across all major online channels is almost always a necessity for consistent growth.

A big part of why online marketing can seem intimidating stems from all the different channels you have to address. Another issue is how quickly the online landscape continues to evolve. The good news is an experienced consultant can help you navigate all of these challenges. A big part of getting the most out of online marketing is having a central hub for all your efforts. Since you have complete control over it, a website is the central hub I always recommend.

Given all the different technologies that are now online and the many different devices people use to look at content, creating a great site can be quite the undertaking. Things can get even more challenging when you’re dealing with multiple locations for a business that’s being franchised. Fortunately, thanks to my experience working with franchisors and franchisees, my team and I are experts at utilizing WordPress Multisite for franchise businesses.

 

The Many Benefits of WordPress Multisite for Franchises

WordPress is a content management system that powers nearly one-third of all websites on the Internet. WordPress has grown into such a dominant platform thanks to its flexibility and rich ecosystem. From standalone blogs to Fortune 500 company websites, WordPress can accomplish just about anything that a business needs to do online.

The functionality and flexibility of WordPress applies directly to franchise businesses. By taking advantage of WordPress Multisite, it’s possible to create a unified destination for your brand online, along with dedicated sites for every franchise location.

One of the great things about using WordPress Multisite for a franchise business is it makes it easy to keep a consistent brand image across all the locations. It also greatly streamlines the maintenance and administration of all the different sites. Using WordPress Multisite makes it possible for every franchise owner to have access to a powerful set of online marketing tools.

While WordPress is a very user-friendly content management system, getting it properly set up and optimized does involve some technical hurdles. If you’re interested in learning more about how this platform can help your franchise operation thrive online, contact me today so we can discuss this topic in detail.

 

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting:

Keep It Consistent and Clear

If you already have profiles on multiple platforms and the way your name is formatted in the URLs differs slightly, it’s not the end of the world. For example, I have twitter.com/michelle_hummel and pinterest.com/michelleshummel/. But if you’re setting up all your social profiles for the first time, it’s worth using a tool like Namechk to find a consistent username that’s available across all platforms.

Consistency is also very important in how you describe yourself. Since many people get anxious at the thought of describing themselves in a short bio, it helps to have a formula to follow. A popular recommendation for social media bios is to answer three questions and then weave those answers into a compelling bio that you can use on all your profiles. The three questions are: what do you do for a living, what are you passionate about and what value do you give to people?

Don’t Underestimate Local

Although the Internet is a global platform, there’s still a lot of value in using social to connect with people in your local area. You can do this by filling out the location field in your profiles, as well as occasionally sharing local links as part of your social media content strategy.

Use a Great Picture

First impressions matter just as much online as they do offline. That’s why it’s essential to have a great picture that you can use on all your profiles. As mentioned above, using the same picture is a good way to build consistency for your brand. If you don’t currently have a great headshot and are worried about having to pay quite a bit to get one, you can get an awesome picture at a reduced price by looking for a up & coming photographer who will be happy to offer a discounted rate in exchange for being able to build up a portfolio.

For more advice on using social media to build a strong personal brand, be sure to look at my online learning program offered through Web Media University.

 

Although Twitter has hundreds of millions of active monthly users, many individuals and businesses still aren’t on the platform. Whether you’ve dabbled in Twitter or are completely new to it, if you’re ready to start using it to build your personal or business brand, here’s what to do:

1. Use Lists

One of the most common questions people have about Twitter and other social platforms is who they should follow. While it’s generally a good idea to be on the conservative side with your initial following activity, you shouldn’t feel limited. You can experiment with following different types of profiles and easily stay organized by using Twitter’s list feature. Then you’ll always be just one click away from checking the latest updates from specific groups of people.

2. Always Respond

Engagement is at the heart of Twitter. So in addition to using the @ symbol to include people in things you post, always take the time to respond to any notifications or messages you receive from other users. Being highly responsive will not only help you build a following, but allow you to build one that’s highly engaged.

3. Try a Social Media Management Tool

Another roadblock many people encounter with social media is feeling like they don’t have time to post as often as they like. Since consistency can have a big impact on how quickly and much your profile grows, using a social media management tool can ensure that your profile is updated with a steady stream of content even when you aren’t sitting in front of a computer.

4. Create An Awesome Bio

By default, Twitter displays an egg icon for new profile photos. You’ll want to update that with a picture or logo as soon as you start your account. In addition to using a profile image that looks great, you’ll also want to write an interesting bio for your profile. By writing something that grabs people’s attention, you can give them a reason to take a look at your Twitter profile and then hopefully follow you.

5. Find the Right Balance

The worst thing an individual or business can do with a new Twitter account is only tweet links to their website. While sharing your own blog posts is great, you don’t want that to make up all of your activity. It’s important to have a mix of text posts, retweets and sharing content that’s relevant to the audience you want to build. By focusing on delivering value to the people who follow you instead of simply thinking about promotion, you’ll be able to maximize the value you get from Twitter.

If you’d like to learn more about building an engaged following on Twitter that will help your personal or business brand flourish, be sure to take a look at the social media certification I offer.

Over the years, LinkedIn has evolved from a fairly simple site where people shared their resume online to a thriving network of engaged professionals. Much of this transition to a far more dynamic environment has been driven by content. LinkedIn has added a number of features over the years that allow people to publish and engage with different types of content. The most notable example of this is Pulse. With LinkedIn Pulse, you can establish yourself as an industry thought leader and get your content in front of the type of people who can help move the needle for your business.

4 Benefits of LinkedIn Pulse

The first benefit of posting content on Pulse is increased visibility. Not only will more people see your content, but it will be the right kind of people seeing it. As mentioned above, the next benefit of building a presence through Pulse is establishing thought leadership in your industry. This can open up all kinds of new opportunities.

The third benefit of LinkedIn Pulse is the ability to grow your network. Because you have control over what content you’re publishing, you’ll attract the kind of people you want into your network. Finally, LinkedIn Pulse provides a great way to engage with your network. Interacting with people on a regular basis will make those relationships all the more valuable.

Getting Started with LinkedIn Pulse

Now that I’ve covered why LinkedIn Pulse is definitely worth your time and attention, I want to share a few tips for getting started with this content channel. The first tip is to think about a broad theme for your Pulse. While you can cover a variety of topics in the articles you share, having an overall focus will keep people coming back for more.

The next tip is to put extra time into formatting your articles. Given the power that Pulse has to spread great content, there are plenty of people competing for attention. That’s why it’s so important to have a great headline and ensure your introduction hooks people to read all the way to the end. You’ll also want to close with a strong call to action.

Finally, don’t be afraid to experiment with integrating different kinds of media. LinkedIn makes this easy to do with a single click, so think of ways to enhance your content by adding different elements like images, videos or even slides.

If you want to be sure that you’re using features like LinkedIn Pulse in the most effective way to market your business, learn more about how I can help with social media strategy and management.

FREE Social Media Score

Get Your Free Social Media Score!
Take my Quiz and I will follow up with you personally to provide a 3-5 page Social Media Strategy Report, Competitive Analysis and valuable feedback.

My Book Series
Sing up for free social media magnet series

Sign up to receive my blog posts via e-mail and get a FREE secret strategy guide from my popular series of books "The Social Media Magnet, everything you need to know to attract customers with social media".

Privacy Guarantee: I will never share your e-mail address.

About Me

Thank you for visiting! I’m a passionate Internet Marketer with 15+ years of successful online business development, sales and marketing experience. I also hold a valuable Internet Marketing Degree and travel Nationwide to provide social media keynotes with in-depth training. Also a contributing editor to The Social Media Monthly Magazine.

Subscribe to my blog to get the latest Internet Marketing tips and strategies:

Featured Speaker At: