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Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

  • Michell Hummel Expert Digital Marketing Consultant
  • The Social Media Magnet Written by Michell Hummel

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Over the years, LinkedIn has evolved from a fairly simple site where people shared their resume online to a thriving network of engaged professionals. Much of this transition to a far more dynamic environment has been driven by content. LinkedIn has added a number of features over the years that allow people to publish and engage with different types of content. The most notable example of this is Pulse. With LinkedIn Pulse, you can establish yourself as an industry thought leader and get your content in front of the type of people who can help move the needle for your business.

4 Benefits of LinkedIn Pulse

The first benefit of posting content on Pulse is increased visibility. Not only will more people see your content, but it will be the right kind of people seeing it. As mentioned above, the next benefit of building a presence through Pulse is establishing thought leadership in your industry. This can open up all kinds of new opportunities.

The third benefit of LinkedIn Pulse is the ability to grow your network. Because you have control over what content you’re publishing, you’ll attract the kind of people you want into your network. Finally, LinkedIn Pulse provides a great way to engage with your network. Interacting with people on a regular basis will make those relationships all the more valuable.

Getting Started with LinkedIn Pulse

Now that I’ve covered why LinkedIn Pulse is definitely worth your time and attention, I want to share a few tips for getting started with this content channel. The first tip is to think about a broad theme for your Pulse. While you can cover a variety of topics in the articles you share, having an overall focus will keep people coming back for more.

The next tip is to put extra time into formatting your articles. Given the power that Pulse has to spread great content, there are plenty of people competing for attention. That’s why it’s so important to have a great headline and ensure your introduction hooks people to read all the way to the end. You’ll also want to close with a strong call to action.

Finally, don’t be afraid to experiment with integrating different kinds of media. LinkedIn makes this easy to do with a single click, so think of ways to enhance your content by adding different elements like images, videos or even slides.

If you want to be sure that you’re using features like LinkedIn Pulse in the most effective way to market your business, learn more about how I can help with social media strategy and management.

 

Now that 2017 is officially underway, I want to go over five trends that I think will be very prominent across the social media landscape this year:

 

Combating Fake News

After last year’s election, stopping fake news before it has a chance to spread is going to be a driving a social media trend for all the major platforms. This is also true for other countries like Germany, where Facebook has already announced a major initiative against fake news.

 

Micro Influencers

Because social platforms aren’t getting any less noisy, huge followings no longer guarantee massive reach. Both individuals and businesses are better off having a smaller but truly engaged audience. Brands of all sizes began realizing this over the last year. As a result, many are moving their promotional efforts towards micro influencers with great engagement instead of big name influencers with huge followings.

 

Augmented Reality

Although there was a lot of hype around virtual reality in 2016, most experts agree that the technology still has a way to go. In fact, some have said that they don’t see this technology becoming mainstream any time soon. But as Pokémon Go proved in 2016, everyone already has all the technology needed for augmented reality in their pockets. That’s why it’s likely that both the major social media platforms and big brands will do some interesting things with augmented reality in 2017.

 

More Selling

Social media attribution has come a long way over the last few years. It’s now possible to track exactly where someone came from on most social platforms and then know if they convert on your website. While that’s very helpful, people continue to spend more of their time on social media sites without ever leaving. This behavior means businesses are very interested in being able to sell directly through the platforms. And because it’s a new revenue channel, the sites themselves are also very motivated to unlock the optimal approach to social commerce in 2017.

 

Live Video

Video was a major social trend for 2016. It’s also a trend that’s expected to continue going strong this year. Specifically, what’s really going to be a driver of social media activity during 2017 is live video. Because this is an area where all of the platforms continue to innovate quite a bit, expect for both individuals and businesses to find interesting new ways to connect with their audiences through live video.

If you want to be sure that your business fully utilizes social media as a marketing channel this year, learn how I can help with your social media strategy and management.

the words should your business hire a social media expert over an image of social media icons.

Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also crucial to stay consistent. And since businesses have so many other things to juggle, trying to stay consistent can be a major challenge.

(read more…)

Twitter marketing updates

 

Of all the social platforms, Twitter may be the most interesting. Between being heavily utilized by the now President Elect and boasting 317 million monthly active users, there’s no question that the platform is still relevant. However, Twitter as both a platform and company has continued to struggle to really find their place in the social arena.

As Twitter continues to look for what’s going to give them real traction, we want to highlight four recent updates they’ve made which may affect businesses using the platform for marketing.

Twitter Says Goodbye to Vine

At the end of October, Twitter announced that the Vine app would be discontinued in coming months. In case this name doesn’t ring a bell, Vine was a platform built for looping 6-second clips. Twitter bought the company in 2012 before it had officially launched. Twitter said that for the time being, they wouldn’t delete any Vines that have been posted.

Even though the clips on Vine were extremely short, dozens of Internet personalities had managed to build huge followings on Vine. Many of those personalities could command rates of five or even six figures for producing sponsored Vines. That being said, most of those individuals had diversified their presences to other platforms like YouTube and Instagram over the last year.

New Direct Message Features

Shortly after their announcement that the Vine app will be going away, Twitter shared two new direct message features. The features are quick replies and welcome messages. Specifically designed for businesses, these features make it easier for businesses to use Twitter as a customer service platform.

Highlights on iOS

Twitter originally debuted their Highlights feature to users on the company’s Android app. The purpose of Highlights is to provide users with a simple summary of the best Tweets that are most relevant to them. These summaries are delivered via push notifications. Now anyone using an iPhone or iPad can go into the app settings for Twitter and enable this feature.

Local Twitter Developer Communities Worldwide

Like many platform companies, Twitter’s relationship with developers has been contentious. While much of the platform’s growth has been driven by developers making their own applications using Twitter’s (un)official API or data, there have been multiple cases of Twitter pulling the plug on third-party apps despite their popularity. Going into 2017, it looks like Twitter is working to strengthen these relationships by expanding their Twitter Developer Communities initiative around the globe.

If you want to ensure that you’re able to keep your Twitter marketing strategies relevant to the changes made by the platform, I recommend taking a look at the online training I offer through Web Media University.

webinar promotion on social media

 

Although none of the technologies I’m going to talk about in this post are brand new, we’re at an interesting point with the Internet where several promising forms of technology are really hitting their stride. Those technologies are webinars and social media. (read more…)

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About Me

Thank you for visiting! I’m a passionate Internet Marketer with 15+ years of successful online business development, sales and marketing experience. I also hold a valuable Internet Marketing Degree and travel Nationwide to provide social media keynotes with in-depth training. Also a contributing editor to The Social Media Monthly Magazine.

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