You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.
What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:
It’s always easier to make progress when there’s someone to vouch for you. Even if someone you’re trying to do business with doesn’t know you, if someone they do know gives you a positive recommendation, there’s a very good chance you’re going to get the opportunity to show what you’re great at doing. That reality is why relationships are such an important part of personal branding. By utilizing content marketing techniques like guest blogging, you can build those types of relationships.
Show Why You’re an Expert
Even though building a great personal brand definitely takes work, one of the reasons it’s worth investing the time and energy needed to do so is because people will begin to seek you out when they have a problem related to your area of expertise. By becoming a go-to person, you’ll open yourself up to lots of opportunities that wouldn’t have been otherwise available. How this relates to content marketing is using different forms of content is the best way to show exactly why you’re an expert in your field.
Benefit from Search Engine Traffic
Publishing quality content on a regular basis and promoting it through different channels is a great way to increase the amount of targeted organic search engine traffic that your own website receives. When visitors like what they read, they may start following one of your social media profiles or even get in touch with you directly.
Create a Large Online Presence
One of the things that helps to accelerate the development of a personal brand is being able to have a presence on lots of different venues. In addition to using social media, a great way to do that is by guest blogging. If someone sees a guest post from you on a high profile blog, and then sees a different guest post from you a few weeks later on another high profile blog, chances are they’re going to start paying attention to what you have to say.