If you want to get the most out of digital marketing in 2015, the time to start planning is now. By starting the year with a clear plan of what you want to accomplish, you’ll be able to make the most of all your efforts. Since digital marketing is such a broad discipline, I want to take a look at five essential strategies to help keep your efforts on the right track:
Don’t Be Afraid to Experiment
One of the great things about digital marketing is it’s fairly easy to test new channels and tactics. Although you can spend all day reading about whether or not you should be utilizing a specific platform, the best option for your business is to run a test and let the data guide you. Since taking this approach is all about keeping your business agile, it’s important to ensure that you have the right team and resources in place.
Focus on the Big Picture of Content Marketing
While metrics like shares are useful for judging how well content was received, that’s definitely not the only thing that should matter. You’ll find that staying focused on the big picture helps to keep your content marketing moving in the right direction. And if you’re wondering what the big picture is for this digital marketing effort, it’s being able to position your business as an industry thought leader. The impact that type of positioning will have on your brand is extremely valuable.
Mobile is Here to Stay
If you look at your Google Analytics data, it’s almost guaranteed that you’ll notice a significant increase in mobile traffic over the last year. Some clients that I work with are now receiving nearly 50% of their traffic from visitors using a cellphone or tablet. Since the popularity of portable devices is here to stay, it’s important that everything from your website design to advertising efforts takes this reality into account.
Understand the Maturation of Social Media
Over the last few years, most social media platforms have been a bit like the Wild West for marketers. However, now that Facebook and Twitter have significantly matured, businesses need to adapt to the new realities of marketing and advertising through these networks. While there’s still a lot of opportunity, it’s important to avoid getting too attached to a specific tactic that may not be viable for much longer.
Consider Social Influencer Opportunities
The main reason that businesses should look for opportunities to work with social influencers is not only do these individuals reach huge audiences, but those audiences are highly targeted around very specific topics.
If you’re interested in digital marketing consulting or training, please get in touch with me so we can set up a convenient time to discuss the specific needs of your business.