When Facebook and Twitter were first growing, one of the reasons many businesses didn’t invest in these platforms is because they felt it was too difficult to measure their results. And even though there’s now lots of data available via the platforms themselves and tools built around these platforms, more than sixty percent of […]
WordPress Multisite and franchises are a great fit. Franchising continues to be a great way for businesses to grow and entrepreneurs to align their resources with the right opportunity. While franchising can work across many different industries, you will see some common threads with all of them. One of those threads is the need for […]
Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding […]
Although Twitter has hundreds of millions of active monthly users, many individuals and businesses still aren’t on the platform. Whether you’ve dabbled in Twitter or are completely new to it, if you’re ready to start using it to build your personal or business brand, here’s what to do: 1. Use Lists One of the […]
Over the years, LinkedIn has evolved from a fairly simple site where people shared their resume online to a thriving network of engaged professionals. Much of this transition to a far more dynamic environment has been driven by content. LinkedIn has added a number of features over the years that allow people to publish and […]
Now that 2017 is officially underway, I want to go over five trends that I think will be very prominent across the social media landscape this year: Combating Fake News After last year’s election, stopping fake news before it has a chance to spread is going to be a driving a social media trend […]
Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also […]
Of all the social platforms, Twitter may be the most interesting. Between being heavily utilized by the now President Elect and boasting 317 million monthly active users, there’s no question that the platform is still relevant. However, Twitter as both a platform and company has continued to struggle to really find their place in […]
Although none of the technologies I’m going to talk about in this post are brand new, we’re at an interesting point with the Internet where several promising forms of technology are really hitting their stride. Those technologies are webinars and social media.
Social media has become a very important channel for businesses of all sizes. Whether a business has a handful of employees or dozens, it’s important for the entire team to be involved in social media. One reason is social media works best for businesses when they’re able to use it to communicate their brand. Since […]
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