In a relatively short amount of time, LinkedIn has grown into one of the biggest networks on the Internet. This platform now boasts more than 400 million users. Not only does LinkedIn have a lot of users, but its professional focus makes it a gold mine for any business that wants to generate B2B leads.
When social media started gaining traction, a common hesitation businesses had was being unable to track the results of their efforts. Although social media marketing is now an activity that can be tracked in detail, that doesn’t necessarily mean doing so is easy. Given that much of people’s online activity is spread across multiple […]
As a social media consultant, I spend a lot of my time helping businesses create strategies to grow their social media presence and convert their followers into customers. A key element of this process is understanding the types of posts that people care about on social media. If a business isn’t posting things that users […]
Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers.
Google Plus is an interesting platform. Since its launch, the network Google created has always been more closed than most other networks. And because Google has so many huge projects going on, they don’t always put as many resources behind proactively promoting the platform as other social sites do.
“Michelle Hummel, CEO and founder of Web Strategy Plus LLC, feels her business is an excellent place to work because she offers the best tools and training to the Social Media Community Management team. The company also created Social Apps Match, a directory of social media tools and applications to keep employees up to date, […]
When social media was first gaining momentum, one of the reasons many businesses were hesitant about establishing a social presence is they had concerns about publicly engaging with customers. But as social media has become ubiquitous, most businesses have realized the value of social media customer support. They know that if they don’t provide a […]
In 2016, producing great content is no longer enough to build a strong audience. If you want people to know about your content and be interested in consuming more of it, you need a reliable way to reach your ideal readers. This is where content marketing comes into the picture. By understanding how to use […]
One of the reasons that franchises are such a powerful concept is because they can have a central marketing system. By pooling marketing funds, all the locations of a franchise can benefit from a collective effort that individual businesses simply wouldn’t be able to execute on their own.
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