Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

Google Business page marketing

Google Plus is an interesting platform. Since its launch, the network Google created has always been more closed than most other networks. And because Google has so many huge projects going on, they don’t always put as many resources behind proactively promoting the platform as other social sites do. (more…)

Michelle Hummel, CEO and founder of Web Strategy Plus LLC, feels her business is an excellent place to work because she offers the best tools and training to the Social Media Community Management team. The company also created Social Apps Match, a directory of social media tools and applications to keep employees up to date, she wrote in her application.

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Customers on Social Media

When social media was first gaining momentum, one of the reasons many businesses were hesitant about establishing a social presence is they had concerns about publicly engaging with customers. But as social media has become ubiquitous, most businesses have realized the value of social media customer support. They know that if they don’t provide a way for potential or current customers to interact, those people are going to use other social media channels to share their negative thoughts or disappointment. And when that happens, a business is in the less than ideal situation of not being able to engage.

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Content Marketing Tips 2016

In 2016, producing great content is no longer enough to build a strong audience. If you want people to know about your content and be interested in consuming more of it, you need a reliable way to reach your ideal readers. This is where content marketing comes into the picture. By understanding how to use content marketing, you’ll be able to build the type of audience you need to help your business grow. So with that in mind,

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pinterest marketing strategy

The best way to increase the number of repins, likes and comments your Pinterest pins generate is to optimize each one.

Since a big part of this is to maximize their visibility within Pinterest’s search feature, a good starting point for optimizing your pins is giving them rich filenames. If you’re uploading a picture you took with your camera, change the filename to something descriptive instead of leaving the random letter and number combination that most cameras use. And if you’re pinning from another website, take a second to fill out the alt attribute with a descriptive phrase. (more…)

Website design tips

Mobile devices have become larger than PC sales while 86% of adults own a mobile phone and 52% access the internet with it. Mobile Internet use is up because it’s more convenient and we carry them everywhere we go. Mobile Internet is becoming the Internet. To ensure these mobile users don’t encounter any problems when they try to access your website and interact with it, you need to have a mobile friendly website.

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owl

1) Build A Professional Looking Web Site
There are millions of websites on the Internet and many of them are very well designed. Make sure your website is as professional in appearance as your competition. You will be judged on the appearance of your site so make sure you don’t lose visitors because of a bad design.

2) Provide Visitors With All the Info They Need
If a visitor to your website has to put any effort into finding the information they need, you will lose them fast. Everything should be easily available to them with clear directions on how to get it. Make all important information no more than one click away.

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franplan

One of the reasons that franchises are such a powerful concept is because they can have a central marketing system. By pooling marketing funds, all the locations of a franchise can benefit from a collective effort that individual businesses simply wouldn’t be able to execute on their own. (more…)

Twitter founder recently revealed that their site has over 1,000,000,000 accounts and the site is growing by hundreds of thousands of users per day. Twitter is a great way to bring a personality and voice from your company out in the open.

Here are a few great tips from the Twitter Marketing Experts: Use Twitter as your company office hours. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them.

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