Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

Best Practices for B2B Lead Generati

In a relatively short amount of time, LinkedIn has grown into one of the biggest networks on the Internet. This platform now boasts more than 400 million users. Not only does LinkedIn have a lot of users, but its professional focus makes it a gold mine for any business that wants to generate B2B leads.

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Success of a Social Media Marketing Campaign

 

When social media started gaining traction, a common hesitation businesses had was being unable to track the results of their efforts. Although social media marketing is now an activity that can be tracked in detail, that doesn’t necessarily mean doing so is easy. Given that much of people’s online activity is spread across multiple devices, plenty of businesses still struggle to with social media measuring (ROI). (more…)

As a social media consultant, I spend a lot of my time helping businesses create strategies to grow their social media presence and convert their followers into customers. A key element of this process is understanding the types of posts that people care about on social media. If a business isn’t posting things that users on a social platform are going to notice and engage with, it’s going to be very difficult for them to build a meaningful presence. (more…)

Tips to Convert Your Social Media Followers Into Customers

Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers.

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Google Business page marketing

Google Plus is an interesting platform. Since its launch, the network Google created has always been more closed than most other networks. And because Google has so many huge projects going on, they don’t always put as many resources behind proactively promoting the platform as other social sites do. (more…)

Michelle Hummel, CEO and founder of Web Strategy Plus LLC, feels her business is an excellent place to work because she offers the best tools and training to the Social Media Community Management team. The company also created Social Apps Match, a directory of social media tools and applications to keep employees up to date, she wrote in her application.

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Customers on Social Media

When social media was first gaining momentum, one of the reasons many businesses were hesitant about establishing a social presence is they had concerns about publicly engaging with customers. But as social media has become ubiquitous, most businesses have realized the value of social media customer support. They know that if they don’t provide a way for potential or current customers to interact, those people are going to use other social media channels to share their negative thoughts or disappointment. And when that happens, a business is in the less than ideal situation of not being able to engage.

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Content Marketing Tips 2016

In 2016, producing great content is no longer enough to build a strong audience. If you want people to know about your content and be interested in consuming more of it, you need a reliable way to reach your ideal readers. This is where content marketing comes into the picture. By understanding how to use content marketing, you’ll be able to build the type of audience you need to help your business grow. So with that in mind,

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pinterest marketing strategy

The best way to increase the number of repins, likes and comments your Pinterest pins generate is to optimize each one.

Since a big part of this is to maximize their visibility within Pinterest’s search feature, a good starting point for optimizing your pins is giving them rich filenames. If you’re uploading a picture you took with your camera, change the filename to something descriptive instead of leaving the random letter and number combination that most cameras use. And if you’re pinning from another website, take a second to fill out the alt attribute with a descriptive phrase. (more…)

Website design tips

Mobile devices have become larger than PC sales while 86% of adults own a mobile phone and 52% access the internet with it. Mobile Internet use is up because it’s more convenient and we carry them everywhere we go. Mobile Internet is becoming the Internet. To ensure these mobile users don’t encounter any problems when they try to access your website and interact with it, you need to have a mobile friendly website.

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