Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

franplan

One of the reasons that franchises are such a powerful concept is because they can have a central marketing system. By pooling marketing funds, all the locations of a franchise can benefit from a collective effort that individual businesses simply wouldn’t be able to execute on their own. (more…)

Twitter founder recently revealed that their site has over 1,000,000,000 accounts and the site is growing by hundreds of thousands of users per day. Twitter is a great way to bring a personality and voice from your company out in the open.

Here are a few great tips from the Twitter Marketing Experts: Use Twitter as your company office hours. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them.

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social media management

What are Social Media Editorial Calendars?

Social Media Editorial Calendars create a system to help you schedule content to post each day.  People develop habits very easily. You will find that when you post certain topics each day they will actually look forward to your content. Creating a daily posting strategy will get you in the habit of writing blog posts that are in line with topics for the following week. (more…)

social media marketing

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.

What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why content marketing works so well:

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Print

The latest stats show Google Plus has 359+ million active users and is gaining 625,000 users per day! The Google “+” button is served more than 5 billion times in one day. When Google originally rolled out Plus, many people were skeptical that the network wouldn’t last for long. Google Plus continues going strong. In fact, Google has taken multiple steps to integrate Plus more deeply into their ecosystem.—

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F38ED00Z How to “WOW’ Your Customers and Keep Them Loyal to Your Business!

“Right from the moment of our birth, we are under the care and kindness of our parents, and then later on in our life when we are oppressed by sickness and become old, we are again dependent on the kindness of others. Since at the beginning and end of our lives we are so dependent on other’s kindness, how can it be in ……the middle that we would neglect kindness towards others?” Dalai Lama       Learn how to WOW your customers and keep them loyal to your business! by Michelle Hummel (more…)

butterfly

Motivational Story: The Secret Message Taught to me by a Butterfly…..A man found a cocoon for a butterfly. One day a small opening appeared, he sat and watched the butterfly for several hours as it struggled to force its body through the little hole. Then it seemed to stop making any progress. It appeared as if it had gotten as far as it could and could go no farther. Then the man decided to help the butterfly. He took a pair of scissors and snipped the remaining bit of the cocoon. The butterfly then emerged easily. Something was strange. The butterfly had a swollen body and shriveled wings. The man continued to watch the butterfly because he expected at any moment, the wings would enlarge and expand to be able to support the body, which would contract in time. Neither happened. In fact, the butterfly spent the rest of its life crawling around with a swollen body and deformed wings. It was never able to fly. (more…)

Lead Generation: How Social Media Agencies Can Help

Social media can be an excellent way for businesses to connect with potential and current customers. However, social media can also be overwhelming and extremely challenging for a business to understand. If you want to utilize social media to market your company but aren’t sure about the best way to get started, a consultant can help. The same is true if you’ve already attempted some marketing through social media but haven’t gotten the results you expected. (more…)

time

It’s amazing how many organizations and businesses still don’t use Social Media Management Tools.

When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get software to take care of your social media tracking.

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