Now that 2015 is officially here, it’s always interesting to look back on what’s changed in recent years. While just about everything you can think of online has evolved in at least some way over the last five years, blogging stands out as a medium that has really gone through a renaissance.
If you stop and look back to just a few years ago, you’ll likely remember that mainstream business acceptance of blogging was still quite low. But as more businesses started to see real results from their investments in blogging, it became clear that this form of content had progressed far beyond online journals for individuals.
Fast forward to the present, and blogging has become a standard method of online publishing for a significant percentage of businesses. While it’s great that more businesses have seen how they can benefit from consistently delivering great content to their target audiences, the huge increase in content has created some new challenges. (more…)