Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
While there have been plenty of signs that point towards correlations between content that performs well on Twitter doing the same in Google rankings, there have continued to be obstacles for Google to fully utilize all of the new data that is created on Twitter.
Specifically, Google had to use their bots to crawl through this massive amount of data. As a result, Google was only able to include a portion of Twitter’s total data in search results. However, as of today, the two companies have officially struck a deal to show tweets in Google search results. (more…)