Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

instagram marketing tips

When Facebook purchased Instagram for $1 billion (which ended up actually being $715 million), plenty of people thought that Facebook had lost all business sense. However, now that Instagram has become a bigger platform than Twitter and shows no signs of slowing, Facebook definitely deserves to get the last laugh.

Regardless of what you personally thought when Facebook purchased Instagram, what’s important for your business is understanding that Instagram is here to stay for the foreseeable future. If 18 to 34 year olds make up the most important demographic for your business, chances are you’ve already spent some time building a presence on Instagram. But even if your business is focused on an older demographic, there’s a very good reason for you to integrate Instagram into your social media marketing. (more…)

Lead Generation: How Social Media Agencies Can Help

Most businesses understand the value of a quality lead. Although it would be great if people would visit your website once and then make a purchase, that’s simply not how most purchasing is done. For most people to actually pull out their credit card and make a purchase, they first need to have some kind of a relationship with a business so that they trust them. (more…)

Everything-You-Need-to-Know-About-Negative-SEO-blog

Although negative SEO is something that’s been around for quite awhile, it’s recently received more attention than ever before. Whether you’re concerned about your business being impacted by this practice or you’re simply curious to learn more about this topic, keep reading to find out everything you need to know about negative SEO:
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5 Essential Strategies for Digital Marketing in 2015-blog

If you want to get the most out of digital marketing in 2015, the time to start planning is now. By starting the year with a clear plan of what you want to accomplish, you’ll be able to make the most of all your efforts. Since digital marketing is such a broad discipline, I want to take a look at five essential strategies to help keep your efforts on the right track:
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mh-3

id

You’ve probably heard of keyword optimization in the context of search engine optimization. While there’s no need to stuff a website or blog with the same keywords over and over, making sure that relevant keywords are on the right pages makes it easier for Google and Bing to rank those pages for related searches. (more…)

tw3

Since studies within the inbound marketing industry have found that as many as 42% of businesses have acquired at least one new customer from Twitter, it’s safe to say that it’s worth investing some time and resources into developing a Twitter presence. The only problem is after you sign up for an account, trying to figure out the next best steps to take can be quite a challenge.

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tomato

Growing up on a small farm in Indiana gives you a lot of time to think and be creative. A perfect breeding ground for a budding entrepreneur. My thinking always leaned towards how to make money. Especially since the annual Fireman’s Festival was coming up and I needed money to play those games! So I had an idea, let’s sell the fruit and vegetables!

Sometimes as an entrepreneur you can get so excited about the potential you forget about a lot of the planning, “cart before the horse” as they say. So goes my story… (more…)

lady

  1. Return everything you borrow
  2. Stop blaming other people
  3. Live within your means and within your seams
  4. Be humble
  5. Listen more; talk less (more…)

owl

Be relevant. As you build social media presence, deliver long-term value more than advertising messages.

Be competitive. Do some online sleuthing to learn what competitors are up to in social media.

Be kind. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love.

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