When Facebook purchased Instagram for $1 billion (which ended up actually being $715 million), plenty of people thought that Facebook had lost all business sense. However, now that Instagram has become a bigger platform than Twitter and shows no signs of slowing, Facebook definitely deserves to get the last laugh.
Regardless of what you personally thought when Facebook purchased Instagram, what’s important for your business is understanding that Instagram is here to stay for the foreseeable future. If 18 to 34 year olds make up the most important demographic for your business, chances are you’ve already spent some time building a presence on Instagram. But even if your business is focused on an older demographic, there’s a very good reason for you to integrate Instagram into your social media marketing. (more…)