In just the last few years, the process of recruiting new talent has dramatically shifted. A big reason for this shift is because the landscape has gotten much more competitive. With so much competition for talented new employees, businesses need to take advantage of every possible avenue to gain an edge. One area where more […]
Now that 2015 is officially here, it’s always interesting to look back on what’s changed in recent years. While just about everything you can think of online has evolved in at least some way over the last five years, blogging stands out as a medium that has really gone through a renaissance. If you stop […]
Send Social Media does everything Hootsuite does, but significantly better in addition to other features Hootsuite simply doesn’t offer. 10 Reasons why Send Social Media is better than Hootsuite 1. Schedule posts to over 30+ social networks – not just 5 Schedule and posts tweets, Foursquare shouts and venue tips, LinkedIn status updates, LinkedIn Group posts, personal messages, as well […]
Most businesses understand the value of a quality lead. Although it would be great if people would visit your website once and then make a purchase, that’s simply not how most purchasing is done. For most people to actually pull out their credit card and make a purchase, they first need to have some kind […]
You’ve probably heard of keyword optimization in the context of search engine optimization. While there’s no need to stuff a website or blog with the same keywords over and over, making sure that relevant keywords are on the right pages makes it easier for Google and Bing to rank those pages for related searches.
Be relevant. As you build social media presence, deliver long-term value more than advertising messages. Be competitive. Do some online sleuthing to learn what competitors are up to in social media. Be kind. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love.
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