The best way to increase the number of repins, likes and comments your Pinterest pins generate is to optimize each one. Since a big part of this is to maximize their visibility within Pinterest’s search feature, a good starting point for optimizing your pins is giving them rich filenames. If you’re uploading a picture you […]
What are Social Media Editorial Calendars? Social Media Editorial Calendars create a system to help you schedule content to post each day. People develop habits very easily. You will find that when you post certain topics each day they will actually look forward to your content. Creating a daily posting strategy will get you in […]
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re […]
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In just the last few years, the process of recruiting new talent has dramatically shifted. A big reason for this shift is because the landscape has gotten much more competitive. With so much competition for talented new employees, businesses need to take advantage of every possible avenue to gain an edge. One area where more […]
Now that 2015 is officially here, it’s always interesting to look back on what’s changed in recent years. While just about everything you can think of online has evolved in at least some way over the last five years, blogging stands out as a medium that has really gone through a renaissance. If you stop […]
Most businesses understand the value of a quality lead. Although it would be great if people would visit your website once and then make a purchase, that’s simply not how most purchasing is done. For most people to actually pull out their credit card and make a purchase, they first need to have some kind […]
Be relevant. As you build social media presence, deliver long-term value more than advertising messages. Be competitive. Do some online sleuthing to learn what competitors are up to in social media. Be kind. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love.
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