Over the years, LinkedIn has evolved from a fairly simple site where people shared their resume online to a thriving network of engaged professionals. Much of this transition to a far more dynamic environment has been driven by content. LinkedIn has added a number of features over the years that allow people to publish and […]
Now that 2017 is officially underway, I want to go over five trends that I think will be very prominent across the social media landscape this year: Combating Fake News After last year’s election, stopping fake news before it has a chance to spread is going to be a driving a social media […]
Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also […]
Although none of the technologies I’m going to talk about in this post are brand new, we’re at an interesting point with the Internet where several promising forms of technology are really hitting their stride. Those technologies are webinars and social media.
When social media started gaining traction, a common hesitation businesses had was being unable to track the results of their efforts. Although social media marketing is now an activity that can be tracked in detail, that doesn’t necessarily mean doing so is easy. Given that much of people’s online activity is spread across multiple […]
As a social media consultant, I spend a lot of my time helping businesses create strategies to grow their social media presence and convert their followers into customers. A key element of this process is understanding the types of posts that people care about on social media. If a business isn’t posting things that users […]
Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers.
When social media was first gaining momentum, one of the reasons many businesses were hesitant about establishing a social presence is they had concerns about publicly engaging with customers. But as social media has become ubiquitous, most businesses have realized the value of social media customer support. They know that if they don’t provide a […]
In 2016, producing great content is no longer enough to build a strong audience. If you want people to know about your content and be interested in consuming more of it, you need a reliable way to reach your ideal readers. This is where content marketing comes into the picture. By understanding how to use […]
The best way to increase the number of repins, likes and comments your Pinterest pins generate is to optimize each one. Since a big part of this is to maximize their visibility within Pinterest’s search feature, a good starting point for optimizing your pins is giving them rich filenames. If you’re uploading a picture you […]
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