Whether your business has been dabbling with social media or you’re planning to get started with social channels for the first time, one of the best ways to put your marketing efforts on the right track is to come up with a social media strategy. While there’s nothing wrong with spending some time getting to […]
When I speak to businesses about their current social media strategy, one of the most common issues that comes up is a desire to generate leads. While most businesses know that social media marketing can help move the needle for their business, figuring out how to make that happen can be a challenge. Although creating […]
Now that we’ve settled into 2015, it’s becoming clear which social media trends are going to shape the rest of the year and beyond. While it’s true that some social media trends are really nothing more than hype, other trends actually have a significant impact.
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