1) Build A Professional Looking Web Site
There are millions of websites on the Internet and many of them are very well designed. Make sure your website is as professional in appearance as your competition. You will be judged on the appearance of your site so make sure you don’t lose visitors because of a bad design.
2) Provide Visitors With All the Info They Need
If a visitor to your website has to put any effort into finding the information they need, you will lose them fast. Everything should be easily available to them with clear directions on how to get it. Make all important information no more than one click away.
3) Have A Newsletter Sign-Up
Having a form for people to opt-in to a newsletter is a great way to build a list of customers. It’s also a great way to build trust and a strong following. Pack it full of great information, resources, freebies, and more. You will bring them back for more plus they just might tell all their friends about you.
4) Make It Sell
Your site should have a direct call to action with your best products and/or services listed in highly visible places. Repeat the call to action at the end of your blog posts. Make it easy for visitors to know what you would like them to do.
5) Allow feedback
It’s important to have a way for your visitors to offer feedback to you. They should also have an easy way to ask questions and make comments. People will like this because they get to give their input about what they would like to see done. You will benefit by being able to know what your customers want or need.