Free Webinar: How to Grow Your Business With Social Media Marketing

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Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

  • Michell Hummel Expert Digital Marketing Consultant
  • The Social Media Magnet Written by Michell Hummel

Michelle is an award-winning social media entrepreneur and business leader. She is passionate about helping businesses connect and engage with their target audience.

Published Author of 3 books. Contributing Editor for The Franchise Dictionary and The Social Media Monthly Magazine.

She’s available for interviews via email, telephone, Skype video, news segments on location and more.

FREE WEBINAR: “HOW TO GROW YOUR BUSINESS WITH SOCIAL MEDIA” IMMEDIATE ACCESS!!

    Testimonials

    Michelle is a pleasure to work with! She is always considerate of others, regardless of her work load or obligations, and is known as someone who will go out of her way to help a client solve a problem or resolve an issue. Michelle is someone I would gladly work with again!
    John PooleVeritas Consulting
    Michele and her team are incredible. If you are in business, you need to get your social media game on and you need them on your team.
    Leslie Anderson-FordLegal Shield
    Michelle has been one of the handful of incredibly resourceful data and informational leaders within LinkedIn. She has evolved and allowed others to do so as well with guidance and goodwill provided freely to her audiences. I can’t say enough on how Michelle is one who is currently a success story and for surely a future one as well.  My advice to others..Read her info, blogs, and websites to become what you are intending to become..a success story and leader like her!
    Robert GrafCEO at GrafCo
    Michelle has the right stuff! Most people today in the social media world are stuck to “rules” and “theories” about how you are supposed to market yourself online, Michelle is not! She knows what she is doing and has the creative mindset to get there ahead of the crowd!
    Derrick WorkmanOwner at BOON Multimedia Design

Growing up on a small farm in Indiana gives you a lot of time to think and be creative. It also teaches you a strong work ethic. A perfect breeding ground for a budding entrepreneur. :) It was summertime and I was getting excited for the annual Fireman’s Festival coming up. I spent the day trying to think of unique ways to make money to play all of those fun games! So I had an idea, lets grab some vegetables from the garden to sell. Sometimes as a young entrepreneur you can get so excited about the potential that you forget some of the planning, “cart before the horse” as they say. So goes my story… (read more…)

As a social media consultant, I spend a lot of my time helping businesses create strategies to grow their social media presence and convert their followers into customers. A key element of this process is understanding the types of posts that people care about on social media. If a business isn’t posting things that users on a social platform are going to notice and engage with, it’s going to be very difficult for them to build a meaningful presence. (read more…)

Tips to Convert Your Social Media Followers Into Customers

Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers.

(read more…)

Success of a Social Media Marketing Campaign

 

When social media started gaining traction, a common hesitation businesses had was being unable to track the results of their efforts. Although social media marketing is now an activity that can be tracked in detail, that doesn’t necessarily mean doing so is easy. Given that much of people’s online activity is spread across multiple devices, plenty of businesses still struggle to with social media measuring (ROI). (read more…)

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting: (read more…)

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