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Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

  • Michell Hummel Expert Digital Marketing Consultant
  • The Social Media Magnet Written by Michell Hummel

Recently nominated for the Women Owned Business of the Year!

Do you want to increase your sales, brand awareness and turn fans into customers? My team can help drive more leads to your business with an integrated web strategy. 

Social Media Management: save precious time and hire my team to handle your social media marketing strategy!

Social Media Training: we can train your existing staff and they will earn a Social Media Marketing Certificate!

Webinar -Grow Business with Social MediaFREE WEBINAR: “HOW TO GROW YOUR BUSINESS WITH SOCIAL MEDIA” IMMEDIATE ACCESS!!

    Testimonials

    Michelle is a pleasure to work with! She is always considerate of others, regardless of her work load or obligations, and is known as someone who will go out of her way to help a client solve a problem or resolve an issue. Michelle is someone I would gladly work with again!
    John PooleVeritas Consulting
    Outstanding presentation! Michelle presented a very well organized and informative lunch and learn presentation. I would highly recommend Web strategy Plus!
    Dawn FickelTurning Point Estate and Tag Sales
    Michelle has the right stuff! Most people today in the social media world are stuck to “rules” and “theories” about how you are supposed to market yourself online, Michelle is not! She knows what she is doing and has the creative mindset to get there ahead of the crowd!
    Derrick WorkmanOwner at BOON Multimedia Design
    Michelle has been a pleasure to work with. I found her to have knowledge and expertise and to be a true professional. I might add that Michelle does NOT give up when she knows she can help your business. Trust me, I wish I could hire her and would in a New York second. Top qualities: Great Results, Expert, High Integrity.
    Mike ListermannPartner Morning Star, Inc

mployees to Manage Social Media training

Social media has become a very important channel for businesses of all sizes. Whether a business has a handful of employees or dozens, it’s important for the entire team to be involved in social media. One reason is social media works best for businesses when they’re able to use it to communicate their brand. Since employees play an important role in defining a brand, integrating all of their voices into social media is very useful. (read more…)

Web Strategy Plus Reviews

My business increased dramatically since using Web Strategy Plus. I would recommend them to all my clients in the future. The team have been wonderful in helping us with all of our online marketing needs. As an accounting firm our online presence has proven to be an invaluable resource and we wouldn’t be able to manage it without Web Strategy Plus. Our website looks extremely professional and our social media is continually updated. I highly recommend their services!

Web Strategy Plus Reviews

Duane Donohoo, Donohoo Accounting Services

Web Strategy Plus does a great job of handling all of our social media pages for both businesses, Pet Wants and USA Collision Centers.  They provide great content and interesting articles. The team is always extremely helpful and goes out of their way to help anytime we have had any questions or need help. We love the Web Strategy Plus team!!

Web Strategy Plus Reviews

Laurie Sanfillipo, Owner of Pet Wants Cincy West and USA Collision Centers

The Web Strategy Plus team has been a dream to work with as our Social Media Management Company! They are very quick to respond, reliable and they always have great ideas. I wish all my points of contact for our business accounts were as easy to work with. Two thumbs up to the Web Strategy Plus!

Web Strategy Plus Reviews

Dawn Donaldson, Manager of Dog Day Every Day

Michelle Hummel, the CEO of Web Strategy Plus, has been recently nominated as the Woman Owned Business of the Year! Her team can help you develop Marketing, Sales and Lead generation strategies that produce real results. She has been an online marketing expert for over 15+ years.

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These are just a few of our latest Web Strategy Plus Reviews and Testimonials 🙂 READ MORE HERE 

 

When Facebook and Twitter were first growing, one of the reasons many businesses didn’t invest in these platforms is because they felt it was too difficult to measure their results. And even though there’s now lots of data available via the platforms themselves and tools built around these platforms, more than sixty percent of marketers say that measuring ROI is still their biggest challenge with social media marketing.

Whether you’re currently engaged in social media marketing or want to start investing in this channel, the only way to know what’s working and then be able to adjust your strategy accordingly is to measure the right metrics. Since the social media landscape has changed a lot over the last couple of years, I want to highlight the five metrics that should guide your social media efforts for the rest of this year and beyond:

  • Conversions

 

The reason I put this metric first on the list is it’s the most common stumbling block that marketers and business owners have with tracking their social media efforts. The simplest tool for tracking conversions is Google Analytics. Google has a lot of documentation that makes it easy to learn how to properly set up tracking and understand how this software attributes conversions. Another important thing to remember in regards to conversions is this metric doesn’t have to be a purchase. Depending on your funnel, it may make the most sense to focus on how many social media visitors convert into email list subscribers or take a similar action.

  • Website Visits

 

This is also something you can track through Google Analytics and is useful for several reasons. You’ll be able to see if the overall social media traffic coming to your website is increasing or decreasing. You’ll also have insight into how long these visitors stay, as well as what pages they look at the most.

  • Engagement

 

This is the first metric you’ll want to monitor directly through social media platforms. It’s useful for seeing which kind of content performs best, as well as monitoring if the general trend of engagement is increasing or decreasing.

  • Reach

 

Although this metric can be frustrating at times, the reason it’s important to monitor is it will help you understand if a platform is changing their algorithm. The sooner you know about this type of change, the better position you will be in to shift your strategy. A recent example of this is many businesses are seeing significantly more reach with videos on Facebook than any other type of content.

  • Community

 

Although I saved this metric for last, it is actually quite important. Because this metric takes engagement into account, it’s more useful than simply looking at overall follower numbers.
To learn more about getting the most out of social media marketing, be sure to take a look at this great online training course from Web Media University.

 

WordPress Multisite and franchises are a great fit. Franchising continues to be a great way for businesses to grow and entrepreneurs to align their resources with the right opportunity. While franchising can work across many different industries, you will see some common threads with all of them. One of those threads is the need for a strong online presence. Because so much of people’s daily activity now takes place online, having an optimized marketing strategy across all major online channels is almost always a necessity for consistent growth.

A big part of why online marketing can seem intimidating stems from all the different channels you have to address. Another issue is how quickly the online landscape continues to evolve. The good news is an experienced consultant can help you navigate all of these challenges. A big part of getting the most out of online marketing is having a central hub for all your efforts. Since you have complete control over it, a website is the central hub I always recommend.

Given all the different technologies that are now online and the many different devices people use to look at content, creating a great site can be quite the undertaking. Things can get even more challenging when you’re dealing with multiple locations for a business that’s being franchised. Fortunately, thanks to my experience working with franchisors and franchisees, my team and I are experts at utilizing WordPress Multisite for franchise businesses.

 

The Many Benefits of WordPress Multisite for Franchises

WordPress is a content management system that powers nearly one-third of all websites on the Internet. WordPress has grown into such a dominant platform thanks to its flexibility and rich ecosystem. From standalone blogs to Fortune 500 company websites, WordPress can accomplish just about anything that a business needs to do online.

The functionality and flexibility of WordPress applies directly to franchise businesses. By taking advantage of WordPress Multisite, it’s possible to create a unified destination for your brand online, along with dedicated sites for every franchise location.

One of the great things about using WordPress Multisite for a franchise business is it makes it easy to keep a consistent brand image across all the locations. It also greatly streamlines the maintenance and administration of all the different sites. Using WordPress Multisite makes it possible for every franchise owner to have access to a powerful set of online marketing tools.

While WordPress is a very user-friendly content management system, getting it properly set up and optimized does involve some technical hurdles. If you’re interested in learning more about how this platform can help your franchise operation thrive online, contact me today so we can discuss this topic in detail.

 

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting:

Keep It Consistent and Clear

If you already have profiles on multiple platforms and the way your name is formatted in the URLs differs slightly, it’s not the end of the world. For example, I have twitter.com/michelle_hummel and pinterest.com/michelleshummel/. But if you’re setting up all your social profiles for the first time, it’s worth using a tool like Namechk to find a consistent username that’s available across all platforms.

Consistency is also very important in how you describe yourself. Since many people get anxious at the thought of describing themselves in a short bio, it helps to have a formula to follow. A popular recommendation for social media bios is to answer three questions and then weave those answers into a compelling bio that you can use on all your profiles. The three questions are: what do you do for a living, what are you passionate about and what value do you give to people?

Don’t Underestimate Local

Although the Internet is a global platform, there’s still a lot of value in using social to connect with people in your local area. You can do this by filling out the location field in your profiles, as well as occasionally sharing local links as part of your social media content strategy.

Use a Great Picture

First impressions matter just as much online as they do offline. That’s why it’s essential to have a great picture that you can use on all your profiles. As mentioned above, using the same picture is a good way to build consistency for your brand. If you don’t currently have a great headshot and are worried about having to pay quite a bit to get one, you can get an awesome picture at a reduced price by looking for a up & coming photographer who will be happy to offer a discounted rate in exchange for being able to build up a portfolio.

For more advice on using social media to build a strong personal brand, be sure to look at my online learning program offered through Web Media University.

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About Me

Thank you for visiting! I’m a passionate Internet Marketer with 15+ years of successful online business development, sales and marketing experience. I also hold a valuable Internet Marketing Degree and travel Nationwide to provide social media keynotes with in-depth training. Also a contributing editor to The Social Media Monthly Magazine.

Upcoming Speaking Events

Upcoming Events

  1. Annual Holiday Party & Networking Event at GameWorks

    December 7 @ 6:00 pm - 8:00 pm
  2. Score Cincinnati: Social Media Marketing Strategies for Small Business

    December 16 @ 9:00 am - 12:00 pm
  3. The Ohio Entrepreneur Expo 2018

    April 28, 2018 @ 9:00 am - 5:00 pm

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