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Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

  • Michell Hummel Expert Digital Marketing Consultant
  • The Social Media Magnet Written by Michell Hummel

Recently nominated for the Woman Owned Business of the Year!

Do you want to increase your sales, brand awareness and turn fans into customers? My team can help drive more leads to your business with an integrated web strategy. 

Social Media Management: save precious time and hire my team to handle your social media marketing strategy!

Social Media Training: we can train your existing staff and they will earn a Social Media Marketing Certificate!



    Michelle is extremely talented in the Social Media Marketing space… she REALLY knows her stuff and is a pleasure to work with!
    Marci RosenblumPresident at INTEGRATE it Media Group
    Michelle has the largest knowledge and understanding of social media of anyone I know. She is the 1st port of call for any questions.
    Adrian MawdsleyOwner of AMCS
    Michelle is always looking to improve based on feedback and current trends, which results in customer satisfaction.
    Joyce Van Den BergMy Virtual Solution
    My business increased dramatically since using Michelle’s team at Web Strategy Plus. I would recommend them to all my clients in the future. Michelle and her team have been wonderful in helping us with all of our online marketing needs. As an accounting firm our online presence has proven to be an invaluable resource and we wouldn’t be able to manage it without Web Strategy Plus. Our website looks extremely professional and our social media is continually updated. I highly recommend their servic…
    Duane DonohooOwner of Donohoo Accounting and Alpha Tax Services

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting: (read more…)

This story touched my soul, please comment and share. 🙂

A successful businessman was growing old and knew it was time to choose a successor to take over the business. Instead of choosing one of his directors or his children, he decided to do something different. He called all the young executives in his company together.

He said, “It is time for me to step down and choose the next CEO. I have decided to choose one of you.” The young executives were shocked, but the boss continued, “I am going to give each one of you a seed today – one very special seed. I want you to plant the seed, water it, and come back here one year from today with what you have grown from the seed I have given you. I will then judge the plants that you bring, and the one I choose will be the next CEO.” (read more…)

Had a great time in Phoenix! Lots of great new franchise business connections were made at the International Franchise Association conference 🙂 We also had an amazing turnout for our Phoenix Social Media Enthusiasts event! We currently have 22 chapters Nationwide and growing fast! Be sure to find your local chapter at

Our goal for 2018 is to continue working to help grow emerging Franchises. My team is excited to be attending the IFA Convention in Phoenix, AZ Feb 11-12.

Franchise Marketing

One of the traits that sets the most successful franchises apart from others is a brand that’s instantly recognizable. When it comes to building that type of brand value, it all starts with the right approach to marketing. By working with Web Strategy Plus, you can implement and execute a marketing plan for your franchise that’s centered around building a truly great brand.

Franchise Sales

(read more…)

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About Me

Recently nominated for the Woman Owned Business of the Year! I'm a passionate Social Media Trainer with 15+ years of successful online business development, sales and marketing experience. I also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing I strive to learn something new every day.

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