Free Webinar: How to Grow Your Business With Social Media Marketing

Growing up on a small farm in Indiana gives you a lot of time to think and be creative. It also teaches you a strong work ethic. A perfect breeding ground for a budding entrepreneur.  It was summertime and I was getting excited for the annual Fireman’s Festival coming up. I spent the day trying to think of unique ways to make money to play all of those fun games! So I had an idea, lets grab some vegetables from the garden to sell. Sometimes as a young entrepreneur you can get so excited about the potential that you forget some of the planning, “cart before the horse” as they say. So goes my story… (read more…)

As a social media consultant, I spend a lot of my time helping businesses create strategies to grow their social media presence and convert their followers into customers. A key element of this process is understanding the types of posts that people care about on social media. If a business isn’t posting things that users on a social platform are going to notice and engage with, it’s going to be very difficult for them to build a meaningful presence. (read more…)

Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers.

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When social media started gaining traction, a common hesitation businesses had was being unable to track the results of their efforts. Although social media marketing is now an activity that can be tracked in detail, that doesn’t necessarily mean doing so is easy. Given that much of people’s online activity is spread across multiple devices, plenty of businesses still struggle to with social media measuring (ROI). (read more…)

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting: (read more…)