Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
If you have a website for your business but aren’t happy with the results it’s delivering, there are a few issues you may need to resolve. One possible cause of this problem is a lack of a social media strategy. If your business isn’t engaged in social media marketing on a regular basis, the problem may stem from your site not being visible enough to your target audience.
The good news about this problem is it’s relatively easy to fix. Although effective social media management can be a challenge, you and your team can learn everything you need to know by going through a social media training course. By completing a proven social media certification, you’ll be able to utilize the power of social media for your business.
Another common reason that businesses struggle to get the results they desire from their website is because its design is outdated. Because design affects everything from how much visitors trust a site to their ability to read it on different devices, it’s important to have a quality design.
If you’re trying to figure out if your design is up to the task of serving what people want, the best way to find out is by seeing if it’s in line with the most influential web design trends:
Mobile is Driving Desktop Experiences
Now that mobile has become so ubiquitous, it has actually taken the lead in influencing design. Because many designs are considered mobile-first, it’s important for your website to perform equally well on screens of all sizes.
Long Scroll Makes Content More Accessible
Research has found that in many cases, people prefer to keep scrolling instead of clicking from one page to the next. That behavior is why the home or other key pages with lots of content to scroll through have become a popular design option.
Typography Matters a Lot
Not only is typography important for getting people’s attention, but it’s also crucial for ensuring that they can read the content on a site. Even if the content is great, few will read it if the font used to display it is too small or unclear.
Making the Right Use of Video
Thanks to HTML5, it’s now possible to use video as a background element. While this element does make good eye candy, the best uses of it are those that share something useful about a business.
Always Thinking About the User
Because people can leave your site whenever they want, it’s important to go above and beyond to deliver a great experience. Eliminating any glitches or elements that may get in someone’s way is vital for maximizing engagement with your site.
If you’re interested in working with an experienced consultant to have your business website design professionally reviewed, learn more about Michelle Hummel’s web design consulting.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!