Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
Twitter founder recently revealed that their site has over 1,000,000,000 accounts and the site is growing by hundreds of thousands of users per day. Twitter is a great way to bring a personality and voice from your company out in the open.
Here are a few great tips from the Twitter Marketing Experts: Use Twitter as your company office hours. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them.
The great thing about Twitter is that anyone can sign up and easily find his “community.” It shouldn’t take too long to monitor the streams via a search tool to find the people who talk about things that are interesting to you. Build relationships first, then promote your content.
Somewhere in its evolution Twitter turned into a link-sharing service, with most of the tweets I see now just links to elsewhere. This kind of tweet can work well, but you won’t build a following based on the links you share. You need to balance this with some personality, so you followers can get to know you.
Share good content around your niche or industry and engage in conversations with smart people on the subjects most meaningful to you. Do that and you’ll gain the right followers at the right pace.
For both Twitter and Facebook, do the homework on the end consumers and influentials you’re trying to reach. Create profiles or personas of their characteristics, behaviors and preferences. Then target those personas in your friend and follower tasks to grow a high impact network. Search.twitter.com can be very handy to find who you’re looking for or you could use tools like tweetminer.net. Grow a network, execute on a plan to provide value and opportunities for the network to do what you want them to do whether it’s to upgrade to a more commercial relationship, spread the good word about our brand or recruit others to join the club.
Twitter is one of those sites where having 10 really good followers is better than 10,000 bad followers. In order to retain the audience of meaningful followers, you need to provide value in your updates. Find one thing, preferably not from your own site, that your audience would find helpful and share it each day. Maybe it is a comment about something you learned, a question that engages them in a meaningful way, or a link to a news story they would find interesting, but providing quality updates will keep you on people’s follow list.
Twitter is like a party. It’s all about fun while providing value at the same time. Spread links that help your audience (and that you know they would like to spread on to their own network). Include your own blog post links but make sure it’s mostly other people’s stuff. By promoting others over yourself, you grow your Twitter following with engaged people and drive traffic back to your blog. Use the @ feature to reply to folks when you can. Links should not always have to be about your business topic: have fun and watch massive traffic roll in.