Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

Author Archives: Michelle Hummel

Google is prioritizing mobile-friendly sites in its search algorithm.   Credit Link: https://www.webstrategyplus.com/responsive-web-design-must/

As a social media consultant, I spend a lot of my time helping businesses create strategies to grow their social media presence and convert their followers into customers. A key element of this process is understanding the types of posts that people care about on social media. If a business isn’t posting things that users […]

Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers.

  When social media started gaining traction, a common hesitation businesses had was being unable to track the results of their efforts. Although social media marketing is now an activity that can be tracked in detail, that doesn’t necessarily mean doing so is easy. Given that much of people’s online activity is spread across multiple […]

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself […]

This story touched my soul, please comment and share. 🙂 A successful businessman was growing old and knew it was time to choose a successor to take over the business. Instead of choosing one of his directors or his children, he decided to do something different. He called all the young executives in his company […]

Had a great time in Phoenix! Lots of great new franchise business connections were made at the International Franchise Association conference 🙂 We also had an amazing turnout for our Phoenix Social Media Enthusiasts event! We currently have 22 chapters Nationwide and growing fast! Be sure to find your local chapter at SocialMediaEnthusiasts.com

Our goal for 2018 is to continue working to help grow emerging Franchises. My team is excited to be attending the IFA Convention in Phoenix, AZ Feb 11-12. Franchise Marketing One of the traits that sets the most successful franchises apart from others is a brand that’s instantly recognizable. When it comes to building that […]

What a great turnout for the Marketing Roundtable at Anderson Area Chamber!! Thanks to everyone who attended to hear me speak! View my presentation here: 5 Ways to Boost Sales with Social Media by Michelle Hummel from Web Strategy Plus

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About Me

Recently nominated for the Woman Owned Business of the Year! I'm a passionate Social Media Trainer with 15+ years of successful online business development, sales and marketing experience. I also hold a valuable Internet Marketing Degree however with the ever-changing world of web marketing I strive to learn something new every day.

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