Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

Had a great time in Phoenix! Lots of great new franchise business connections were made at the International Franchise Association conference 🙂 We also had an amazing turnout for our Phoenix Social Media Enthusiasts event! We currently have 22 chapters Nationwide and growing fast! Be sure to find your local chapter at SocialMediaEnthusiasts.com

Our goal for 2018 is to continue working to help grow emerging Franchises. My team is excited to be attending the IFA Convention in Phoenix, AZ Feb 11-12. We will also be hosting a Lunch and Learn in Phoenix on Feb 13th titled: How to Successfully Grow Your Business with Social Media.

Franchise Marketing

One of the traits that sets the most successful franchises apart from others is a brand that’s instantly recognizable. When it comes to building that type of brand value, it all starts with the right approach to marketing. By working with Web Strategy Plus, you can implement and execute a marketing plan for your franchise that’s centered around building a truly great brand.

Franchise Sales

Whether you are interested in selling more franchise locations or want to increase sales at individual locations, we can provide the knowledge and guidance you need to accomplish your sales goals. Thanks to the work we’ve done across a wide range of industries, we can help you focus all of your efforts on connecting with the right potential customers.

Franchise Lead Generation

Bringing new franchise owners into your organization begins with identifying the right prospects. Even though you may know exactly what your ideal owner looks like, connecting with them can be a significant challenge. Luckily, Web Strategy Plus has the knowledge and techniques needed to increase the number of targeted leads your operation receives in a cost-effective manner.

Franchise Local Marketing

In addition to helping franchises build a strong national brand, we also provide our marketing services to individual local franchise locations. By analyzing the exact market they’re operating in, we help local franchises figure out the most effective ways to get their name and message in front of the right audiences.

Franchise Consulting

Our involvement in a variety of franchises has given us a lot of insight into how this type of business works. Thanks to all of our firsthand experience, we’re able to provide our consulting services to franchise operations that have an area of their business that isn’t working.

Regardless of what stage you’re at with your franchise, if you want a team that has the knowledge and experience you need to take your franchise to the next level of success, contact Web Strategy Plus today to discuss exactly what we can do for your business.

This engaging & useful presentation focuses on a compelling Social Networking strategy for the new or existing Small Business. Emphasis is on practical & immediate ways to develop & execute a targeted plan.

This course is sponsored by SCORE, a nonprofit resource partner of the Small Business Administration. SCORE is dedicated to fostering successful small businesses through mentoring and education.

Reserve Your Seat:   Register Now 

  • Explore the Digital Evolution of SEO, SMO, Blogs & More
  • Learn how to reach your target customer and optimize digital component of your Marketing plan.
  • Develop a Management Dashboard to drive a Magnetic Content Strategy & Lead Nurturing.
  • Gain insights to optimize your use of  Google-Linkedin-Facebook-Twitter and many other sites.
  • Identify the tools, methods and process to create a winning digital strategy.
  • Confirm your new knowledge base with a practice sessions.
DATE: Saturday, December 16, 2017
TIME: 9:00 am – 12:00 N – Registration begins at 8:30 am.
LOCATION: HCDC – Norwood
1776 Mentor Ave.
Suite 160
Norwood, OH 45212

Ms. Michelle Hummel was recently nominated for the Woman Owned Business of the Year! Published author of three books in a series called, “The Social  Media Magnet: Everything You Need to Know to Attract Customers  with Social Media”, sharing her best kept secrets. She travels  Nationwide providing keynotes and in-depth social media training.  Whether you require a professional website or need help promoting it, the team at Web Strategy Plus can help you with it all. They specialize in helping Franchisors develop an integrated overall web marketing program to drive leads for their franchisees and for recruitment. She isa passionate Internet Marketer with 15+ years of successful online marketing experience. Michelle also holds a valuable Internet Marketing Degree – however with the ever changing world of online marketing she strives to learn something new every day.

 

What a great turnout for the Marketing Roundtable at Anderson Area Chamber!! Thanks to everyone who attended to hear me speak!

View my presentation here:

mployees to Manage Social Media training

Social media has become a very important channel for businesses of all sizes. Whether a business has a handful of employees or dozens, it’s important for the entire team to be involved in social media. One reason is social media works best for businesses when they’re able to use it to communicate their brand. Since employees play an important role in defining a brand, integrating all of their voices into social media is very useful. (more…)

 

WordPress Multisite and franchises are a great fit. Franchising continues to be a great way for businesses to grow and entrepreneurs to align their resources with the right opportunity. While franchising can work across many different industries, you will see some common threads with all of them. One of those threads is the need for a strong online presence. Because so much of people’s daily activity now takes place online, having an optimized marketing strategy across all major online channels is almost always a necessity for consistent growth.

A big part of why online marketing can seem intimidating stems from all the different channels you have to address. Another issue is how quickly the online landscape continues to evolve. The good news is an experienced consultant can help you navigate all of these challenges. A big part of getting the most out of online marketing is having a central hub for all your efforts. Since you have complete control over it, a website is the central hub I always recommend. (more…)

Web Strategy Plus Reviews

My business increased dramatically since using Web Strategy Plus. I would recommend them to all my clients in the future. The team have been wonderful in helping us with all of our online marketing needs. As an accounting firm our online presence has proven to be an invaluable resource and we wouldn’t be able to manage it without Web Strategy Plus. Our website looks extremely professional and our social media is continually updated. I highly recommend their services!

Web Strategy Plus Reviews

Duane Donohoo, Donohoo Accounting Services (more…)

 

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting: (more…)

 

When Facebook and Twitter were first growing, one of the reasons many businesses didn’t invest in these platforms is because they felt it was too difficult to measure their results. And even though there’s now lots of data available via the platforms themselves and tools built around these platforms, more than sixty percent of marketers say that measuring ROI is still their biggest challenge with social media marketing.

Whether you’re currently engaged in social media marketing or want to start investing in this channel, the only way to know what’s working and then be able to adjust your strategy accordingly is to measure the right metrics. Since the social media landscape has changed a lot over the last couple of years, I want to highlight the five metrics that should guide your social media efforts for the rest of this year and beyond: (more…)

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