Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting: (more…)

This story touched my soul, please comment and share. 🙂

A successful businessman was growing old and knew it was time to choose a successor to take over the business. Instead of choosing one of his directors or his children, he decided to do something different. He called all the young executives in his company together.

He said, “It is time for me to step down and choose the next CEO. I have decided to choose one of you.” The young executives were shocked, but the boss continued, “I am going to give each one of you a seed today – one very special seed. I want you to plant the seed, water it, and come back here one year from today with what you have grown from the seed I have given you. I will then judge the plants that you bring, and the one I choose will be the next CEO.” (more…)

Had a great time in Phoenix! Lots of great new franchise business connections were made at the International Franchise Association conference 🙂 We also had an amazing turnout for our Phoenix Social Media Enthusiasts event! We currently have 22 chapters Nationwide and growing fast! Be sure to find your local chapter at SocialMediaEnthusiasts.com

Our goal for 2018 is to continue working to help grow emerging Franchises. My team is excited to be attending the IFA Convention in Phoenix, AZ Feb 11-12.

Franchise Marketing

One of the traits that sets the most successful franchises apart from others is a brand that’s instantly recognizable. When it comes to building that type of brand value, it all starts with the right approach to marketing. By working with Web Strategy Plus, you can implement and execute a marketing plan for your franchise that’s centered around building a truly great brand.

Franchise Sales

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What a great turnout for the Marketing Roundtable at Anderson Area Chamber!! Thanks to everyone who attended to hear me speak!

View my presentation here:

mployees to Manage Social Media training

Social media has become a very important channel for businesses of all sizes. Whether a business has a handful of employees or dozens, it’s important for the entire team to be involved in social media. One reason is social media works best for businesses when they’re able to use it to communicate their brand. Since employees play an important role in defining a brand, integrating all of their voices into social media is very useful. (more…)

 

WordPress Multisite and franchises are a great fit. Franchising continues to be a great way for businesses to grow and entrepreneurs to align their resources with the right opportunity. While franchising can work across many different industries, you will see some common threads with all of them. One of those threads is the need for a strong online presence. Because so much of people’s daily activity now takes place online, having an optimized marketing strategy across all major online channels is almost always a necessity for consistent growth.

A big part of why online marketing can seem intimidating stems from all the different channels you have to address. Another issue is how quickly the online landscape continues to evolve. The good news is an experienced consultant can help you navigate all of these challenges. A big part of getting the most out of online marketing is having a central hub for all your efforts. Since you have complete control over it, a website is the central hub I always recommend. (more…)

Web Strategy Plus Reviews

My business increased dramatically since using Web Strategy Plus. I would recommend them to all my clients in the future. The team have been wonderful in helping us with all of our online marketing needs. As an accounting firm our online presence has proven to be an invaluable resource and we wouldn’t be able to manage it without Web Strategy Plus. Our website looks extremely professional and our social media is continually updated. I highly recommend their services!

Web Strategy Plus Reviews

Duane Donohoo, Donohoo Accounting Services (more…)

 

When Facebook and Twitter were first growing, one of the reasons many businesses didn’t invest in these platforms is because they felt it was too difficult to measure their results. And even though there’s now lots of data available via the platforms themselves and tools built around these platforms, more than sixty percent of marketers say that measuring ROI is still their biggest challenge with social media marketing.

Whether you’re currently engaged in social media marketing or want to start investing in this channel, the only way to know what’s working and then be able to adjust your strategy accordingly is to measure the right metrics. Since the social media landscape has changed a lot over the last couple of years, I want to highlight the five metrics that should guide your social media efforts for the rest of this year and beyond: (more…)

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