Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

Google is prioritizing mobile-friendly sites in its search algorithm.

 

Credit Link: https://www.webstrategyplus.com/responsive-web-design-must/

Growing up on a small farm in Indiana gives you a lot of time to think and be creative. It also teaches you a strong work ethic. A perfect breeding ground for a budding entrepreneur. :) It was summertime and I was getting excited for the annual Fireman’s Festival coming up. I spent the day trying to think of unique ways to make money to play all of those fun games! So I had an idea, lets grab some vegetables from the garden to sell. Sometimes as a young entrepreneur you can get so excited about the potential that you forget some of the planning, “cart before the horse” as they say. So goes my story… (more…)

As a social media consultant, I spend a lot of my time helping businesses create strategies to grow their social media presence and convert their followers into customers. A key element of this process is understanding the types of posts that people care about on social media. If a business isn’t posting things that users on a social platform are going to notice and engage with, it’s going to be very difficult for them to build a meaningful presence. (more…)

Tips to Convert Your Social Media Followers Into Customers

Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge that often comes up is converting those followers into customers.

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Success of a Social Media Marketing Campaign

 

When social media started gaining traction, a common hesitation businesses had was being unable to track the results of their efforts. Although social media marketing is now an activity that can be tracked in detail, that doesn’t necessarily mean doing so is easy. Given that much of people’s online activity is spread across multiple devices, plenty of businesses still struggle to with social media measuring (ROI). (more…)

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting: (more…)

This story touched my soul, please comment and share. 🙂

A successful businessman was growing old and knew it was time to choose a successor to take over the business. Instead of choosing one of his directors or his children, he decided to do something different. He called all the young executives in his company together.

He said, “It is time for me to step down and choose the next CEO. I have decided to choose one of you.” The young executives were shocked, but the boss continued, “I am going to give each one of you a seed today – one very special seed. I want you to plant the seed, water it, and come back here one year from today with what you have grown from the seed I have given you. I will then judge the plants that you bring, and the one I choose will be the next CEO.” (more…)

Had a great time in Phoenix! Lots of great new franchise business connections were made at the International Franchise Association conference 🙂 We also had an amazing turnout for our Phoenix Social Media Enthusiasts event! We currently have 22 chapters Nationwide and growing fast! Be sure to find your local chapter at SocialMediaEnthusiasts.com

Our goal for 2018 is to continue working to help grow emerging Franchises. My team is excited to be attending the IFA Convention in Phoenix, AZ Feb 11-12.

Franchise Marketing

One of the traits that sets the most successful franchises apart from others is a brand that’s instantly recognizable. When it comes to building that type of brand value, it all starts with the right approach to marketing. By working with Web Strategy Plus, you can implement and execute a marketing plan for your franchise that’s centered around building a truly great brand.

Franchise Sales

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