Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

This engaging & useful presentation focuses on a compelling Social Networking strategy for the new or existing Small Business. Emphasis is on practical & immediate ways to develop & execute a targeted plan.

This course is sponsored by SCORE, a nonprofit resource partner of the Small Business Administration. SCORE is dedicated to fostering successful small businesses through mentoring and education.

Reserve Your Seat:   Register Now 

  • Explore the Digital Evolution of SEO, SMO, Blogs & More
  • Learn how to reach your target customer and optimize digital component of your Marketing plan.
  • Develop a Management Dashboard to drive a Magnetic Content Strategy & Lead Nurturing.
  • Gain insights to optimize your use of  Google-Linkedin-Facebook-Twitter and many other sites.
  • Identify the tools, methods and process to create a winning digital strategy.
  • Confirm your new knowledge base with a practice sessions.
DATE: Saturday, December 16, 2017
TIME: 9:00 am – 12:00 N – Registration begins at 8:30 am.
LOCATION: HCDC – Norwood
1776 Mentor Ave.
Suite 160
Norwood, OH 45212

Ms. Michelle Hummel was recently nominated for the Woman Owned Business of the Year! Published author of three books in a series called, “The Social  Media Magnet: Everything You Need to Know to Attract Customers  with Social Media”, sharing her best kept secrets. She travels  Nationwide providing keynotes and in-depth social media training.  Whether you require a professional website or need help promoting it, the team at Web Strategy Plus can help you with it all. They specialize in helping Franchisors develop an integrated overall web marketing program to drive leads for their franchisees and for recruitment. She isa passionate Internet Marketer with 15+ years of successful online marketing experience. Michelle also holds a valuable Internet Marketing Degree – however with the ever changing world of online marketing she strives to learn something new every day.

 

What a great turnout for the Marketing Roundtable at Anderson Area Chamber!! Thanks to everyone who attended to hear me speak!

View my presentation here:

mployees to Manage Social Media training

Social media has become a very important channel for businesses of all sizes. Whether a business has a handful of employees or dozens, it’s important for the entire team to be involved in social media. One reason is social media works best for businesses when they’re able to use it to communicate their brand. Since employees play an important role in defining a brand, integrating all of their voices into social media is very useful. (more…)

 

WordPress Multisite and franchises are a great fit. Franchising continues to be a great way for businesses to grow and entrepreneurs to align their resources with the right opportunity. While franchising can work across many different industries, you will see some common threads with all of them. One of those threads is the need for a strong online presence. Because so much of people’s daily activity now takes place online, having an optimized marketing strategy across all major online channels is almost always a necessity for consistent growth.

A big part of why online marketing can seem intimidating stems from all the different channels you have to address. Another issue is how quickly the online landscape continues to evolve. The good news is an experienced consultant can help you navigate all of these challenges. A big part of getting the most out of online marketing is having a central hub for all your efforts. Since you have complete control over it, a website is the central hub I always recommend. (more…)

Web Strategy Plus Reviews

My business increased dramatically since using Web Strategy Plus. I would recommend them to all my clients in the future. The team have been wonderful in helping us with all of our online marketing needs. As an accounting firm our online presence has proven to be an invaluable resource and we wouldn’t be able to manage it without Web Strategy Plus. Our website looks extremely professional and our social media is continually updated. I highly recommend their services!

Web Strategy Plus Reviews

Duane Donohoo, Donohoo Accounting Services (more…)

 

Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a business can’t create a profile, share a few links and then expect a stream of quality customers to come from that social platform, branding yourself in a meaningful way through social media is going to take some work. Fortunately, once you know where to focus your attention and effort, the personal branding work you put in on social media can be enjoyable and very rewarding.

With that in mind, I want to share some tips I’ve used to build a strong brand for myself across social media, as well as clients who have hired me for social media consulting: (more…)

 

When Facebook and Twitter were first growing, one of the reasons many businesses didn’t invest in these platforms is because they felt it was too difficult to measure their results. And even though there’s now lots of data available via the platforms themselves and tools built around these platforms, more than sixty percent of marketers say that measuring ROI is still their biggest challenge with social media marketing.

Whether you’re currently engaged in social media marketing or want to start investing in this channel, the only way to know what’s working and then be able to adjust your strategy accordingly is to measure the right metrics. Since the social media landscape has changed a lot over the last couple of years, I want to highlight the five metrics that should guide your social media efforts for the rest of this year and beyond: (more…)

Over the years, LinkedIn has evolved from a fairly simple site where people shared their resume online to a thriving network of engaged professionals. Much of this transition to a far more dynamic environment has been driven by content. LinkedIn has added a number of features over the years that allow people to publish and engage with different types of content. The most notable example of this is Pulse. With LinkedIn Pulse, you can establish yourself as an industry thought leader and get your content in front of the type of people who can help move the needle for your business.

4 Benefits of LinkedIn Pulse

The first benefit of posting content on Pulse is increased visibility. Not only will more people see your content, but it will be the right kind of people seeing it. As mentioned above, the next benefit of building a presence through Pulse is establishing thought leadership in your industry. This can open up all kinds of new opportunities.

The third benefit of LinkedIn Pulse is the ability to grow your network. Because you have control over what content you’re publishing, you’ll attract the kind of people you want into your network. Finally, LinkedIn Pulse provides a great way to engage with your network. Interacting with people on a regular basis will make those relationships all the more valuable.

Getting Started with LinkedIn Pulse

Now that I’ve covered why LinkedIn Pulse is definitely worth your time and attention, I want to share a few tips for getting started with this content channel. The first tip is to think about a broad theme for your Pulse. While you can cover a variety of topics in the articles you share, having an overall focus will keep people coming back for more.

The next tip is to put extra time into formatting your articles. Given the power that Pulse has to spread great content, there are plenty of people competing for attention. That’s why it’s so important to have a great headline and ensure your introduction hooks people to read all the way to the end. You’ll also want to close with a strong call to action.

Finally, don’t be afraid to experiment with integrating different kinds of media. LinkedIn makes this easy to do with a single click, so think of ways to enhance your content by adding different elements like images, videos or even slides.

If you want to be sure that you’re using features like LinkedIn Pulse in the most effective way to market your business, learn more about how I can help with social media strategy and management.

 

Although Twitter has hundreds of millions of active monthly users, many individuals and businesses still aren’t on the platform. Whether you’ve dabbled in Twitter or are completely new to it, if you’re ready to start using it to build your personal or business brand, here’s what to do:

1. Use Lists

One of the most common questions people have about Twitter and other social platforms is who they should follow. While it’s generally a good idea to be on the conservative side with your initial following activity, you shouldn’t feel limited. You can experiment with following different types of profiles and easily stay organized by using Twitter’s list feature. Then you’ll always be just one click away from checking the latest updates from specific groups of people.

2. Always Respond

Engagement is at the heart of Twitter. So in addition to using the @ symbol to include people in things you post, always take the time to respond to any notifications or messages you receive from other users. Being highly responsive will not only help you build a following, but allow you to build one that’s highly engaged.

3. Try a Social Media Management Tool

Another roadblock many people encounter with social media is feeling like they don’t have time to post as often as they like. Since consistency can have a big impact on how quickly and much your profile grows, using a social media management tool can ensure that your profile is updated with a steady stream of content even when you aren’t sitting in front of a computer.

4. Create An Awesome Bio

By default, Twitter displays an egg icon for new profile photos. You’ll want to update that with a picture or logo as soon as you start your account. In addition to using a profile image that looks great, you’ll also want to write an interesting bio for your profile. By writing something that grabs people’s attention, you can give them a reason to take a look at your Twitter profile and then hopefully follow you.

5. Find the Right Balance

The worst thing an individual or business can do with a new Twitter account is only tweet links to their website. While sharing your own blog posts is great, you don’t want that to make up all of your activity. It’s important to have a mix of text posts, retweets and sharing content that’s relevant to the audience you want to build. By focusing on delivering value to the people who follow you instead of simply thinking about promotion, you’ll be able to maximize the value you get from Twitter.

If you’d like to learn more about building an engaged following on Twitter that will help your personal or business brand flourish, be sure to take a look at the social media certification I offer.

 

Now that 2017 is officially underway, I want to go over five trends that I think will be very prominent across the social media landscape this year:

Combating Fake News

After last year’s election, stopping fake news before it has a chance to spread is going to be a driving a social media trend for all the major platforms. This is also true for other countries like Germany, where Facebook has already announced a major initiative against fake news.

Micro Influencers

Because social platforms aren’t getting any less noisy, huge followings no longer guarantee massive reach. Both individuals and businesses are better off having a smaller but truly engaged audience. Brands of all sizes began realizing this over the last year. As a result, many are moving their promotional efforts towards micro influencers with great engagement instead of big name influencers with huge followings.

Augmented Reality

Although there was a lot of hype around virtual reality in 2016, most experts agree that the technology still has a way to go. In fact, some have said that they don’t see this technology becoming mainstream any time soon. But as Pokémon Go proved in 2016, everyone already has all the technology needed for augmented reality in their pockets. That’s why it’s likely that both the major social media platforms and big brands will do some interesting things with augmented reality in 2017.

More Selling

Social media attribution has come a long way over the last few years. It’s now possible to track exactly where someone came from on most social platforms and then know if they convert on your website. While that’s very helpful, people continue to spend more of their time on social media sites without ever leaving. This behavior means businesses are very interested in being able to sell directly through the platforms. And because it’s a new revenue channel, the sites themselves are also very motivated to unlock the optimal approach to social commerce in 2017.

Live Video

Video was a major social trend for 2016. It’s also a trend that’s expected to continue going strong this year. Specifically, what’s really going to be a driver of social media activity during 2017 is live video. Because this is an area where all of the platforms continue to innovate quite a bit, expect for both individuals and businesses to find interesting new ways to connect with their audiences through live video.

If you want to be sure that your business fully utilizes social media as a marketing channel this year, learn how I can help with your social media strategy and management.

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