Motivational Story: The Secret Message Taught to me by a Butterfly…..A man found a cocoon for a butterfly. One day a small opening appeared, he sat and watched the butterfly for several hours as it struggled to force its body through the little hole. Then it seemed to stop making any progress. It appeared as if it had gotten as far as it could and could go no farther. Then the man decided to help the butterfly. He took a pair of scissors and snipped the remaining bit of the cocoon. The butterfly then emerged easily. Something was strange. The butterfly had a swollen body and shriveled wings. The man continued to watch the butterfly because he expected at any moment, the wings would enlarge and expand to be able to support the body, which would contract in time. Neither happened. In fact, the butterfly spent the rest of its life crawling around with a swollen body and deformed wings. It was never able to fly. (more…)
Social media can be an excellent way for businesses to connect with potential and current customers. However, social media can also be overwhelming and extremely challenging for a business to understand. If you want to utilize social media to market your company but aren’t sure about the best way to get started, a consultant can help. The same is true if you’ve already attempted some marketing through social media but haven’t gotten the results you expected. (more…)
When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone to tell them. With the myriad of networks out there that need to be worked and monitored, there are only two viable options: have a large staff devoted to social media or get software to take care of your social media tracking.
Whether your business has been dabbling with social media or you’re planning to get started with social channels for the first time, one of the best ways to put your marketing efforts on the right track is to come up with a social media strategy.
While there’s nothing wrong with spending some time getting to know how different social networks like Pinterest, Instagram, Facebook and Twitter work, developing a strategy early on will help you avoid spending time on efforts that are unlikely to pay off in the long run.
If you have a website for your business but aren’t happy with the results it’s delivering, there are a few issues you may need to resolve. One possible cause of this problem is a lack of a social media strategy. If your business isn’t engaged in social media marketing on a regular basis, the problem may stem from your site not being visible enough to your target audience. (more…)
LinkedIn Training for business isn’t just for bringing in new clients. With the right training, you can also learn how to use LinkedIn to attract the best prospects for your company. If you want to bring in talented individuals who can help your company continue to grow, let’s go over how to improve your LinkedIn company page, as well as how to use features like LinkedIn Groups to connect with great prospects: (more…)
When social media first started to gain traction, one reason that some businesses were hesitant to take social media marketing seriously is because it was challenging to measure the full impact of a social media strategy. Fortunately, both social networks and third-party tools have gone to great lengths to make it much easier to accurately measure social media efforts.
Thanks to all the effort that has been put into this channel, it’s now possible to see exactly what kind of results a social media management strategy is yielding for a business. So whether your business is just getting started with social media or you’re interested in different ways to measure your existing efforts, let’s take a look at the best new options for understanding what exactly social media is doing for your business: (more…)
When I speak to businesses about their current social media strategy, one of the most common issues that comes up is a desire to generate leads. While most businesses know that social media marketing can help move the needle for their business, figuring out how to make that happen can be a challenge.
Although creating a Facebook page or tweeting on a daily basis isn’t going to instantly translate to leads, the good news is there are plenty of ways to use social media for lead generation. The key to making that happen is understanding what works through social channels. Once you have that outline, you can customize your strategy for your specific business.
Since there are multiple ways to approach lead generation via social media, let’s take a look at the most effective options in 2015:
In just the last few years, the process of recruiting new talent has dramatically shifted. A big reason for this shift is because the landscape has gotten much more competitive. With so much competition for talented new employees, businesses need to take advantage of every possible avenue to gain an edge.
One area where more businesses are turning is social media for recruiting. If you want to have access to as many talented potential employees as possible by staying on the cutting-edge, you need to integrate social media into your recruiting efforts.
Which Social Media Sites Are Right for Recruiting? (more…)
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