Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

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Now that 2015 is officially here, it’s always interesting to look back on what’s changed in recent years. While just about everything you can think of online has evolved in at least some way over the last five years, blogging stands out as a medium that has really gone through a renaissance.

If you stop and look back to just a few years ago, you’ll likely remember that mainstream business acceptance of blogging was still quite low. But as more businesses started to see real results from their investments in blogging, it became clear that this form of content had progressed far beyond online journals for individuals.

Fast forward to the present, and blogging has become a standard method of online publishing for a significant percentage of businesses. While it’s great that more businesses have seen how they can benefit from consistently delivering great content to their target audiences, the huge increase in content has created some new challenges. (more…)

Social Media Marketing Trends

Now that we’ve settled into 2015, it’s becoming clear which social media trends are going to shape the rest of the year and beyond. While it’s true that some social media trends are really nothing more than hype, other trends actually have a significant impact. (more…)

the word search with a magnifying glass over it with SEO inside the lens

Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.

While there have been plenty of signs that point towards correlations between content that performs well on Twitter doing the same in Google rankings, there have continued to be obstacles for Google to fully utilize all of the new data that is created on Twitter.

Specifically, Google had to use their bots to crawl through this massive amount of data. As a result, Google was only able to include a portion of Twitter’s total data in search results. However, as of today, the two companies have officially struck a deal to show tweets in Google search results. (more…)

ssm

Send Social Media does everything Hootsuite does, but significantly better in addition to other features Hootsuite simply doesn’t offer.

10 Reasons why Send Social Media is better than Hootsuite

1. Schedule posts to over 30+ social networks – not just 5 Schedule and posts tweets, Foursquare shouts and venue tips, LinkedIn status updates, LinkedIn Group posts, personal messages, as well as WordPress (self-hosted), WordPress.com, Blogger, Posterous and Tumblr blogs, Pinterest Pins, Instagram, Flickr albums, Email Newsletters and even SMS/text messages. That’s just scratching the surface as you can add over 30+ more social networks. (more…)

michelle hummel motivational pin 2 3 15

Thought of the day: “Instead of thinking about what you’re missing, try thinking about what you have that everyone else is missing.” Like this message be sure to share it 🙂

 

instagram marketing tips

When Facebook purchased Instagram for $1 billion (which ended up actually being $715 million), plenty of people thought that Facebook had lost all business sense. However, now that Instagram has become a bigger platform than Twitter and shows no signs of slowing, Facebook definitely deserves to get the last laugh.

Regardless of what you personally thought when Facebook purchased Instagram, what’s important for your business is understanding that Instagram is here to stay for the foreseeable future. If 18 to 34 year olds make up the most important demographic for your business, chances are you’ve already spent some time building a presence on Instagram. But even if your business is focused on an older demographic, there’s a very good reason for you to integrate Instagram into your social media marketing. (more…)

Lead Generation: How Social Media Agencies Can Help

Most businesses understand the value of a quality lead. Although it would be great if people would visit your website once and then make a purchase, that’s simply not how most purchasing is done. For most people to actually pull out their credit card and make a purchase, they first need to have some kind of a relationship with a business so that they trust them. (more…)

Everything-You-Need-to-Know-About-Negative-SEO-blog

Although negative SEO is something that’s been around for quite awhile, it’s recently received more attention than ever before. Whether you’re concerned about your business being impacted by this practice or you’re simply curious to learn more about this topic, keep reading to find out everything you need to know about negative SEO:
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5 Essential Strategies for Digital Marketing in 2015-blog

If you want to get the most out of digital marketing in 2015, the time to start planning is now. By starting the year with a clear plan of what you want to accomplish, you’ll be able to make the most of all your efforts. Since digital marketing is such a broad discipline, I want to take a look at five essential strategies to help keep your efforts on the right track:
(more…)

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