You’ve probably heard of keyword optimization in the context of search engine optimization. While there’s no need to stuff a website or blog with the same keywords over and over, making sure that relevant keywords are on the right pages makes it easier for Google and Bing to rank those pages for related searches. (more…)
Since studies within the inbound marketing industry have found that as many as 42% of businesses have acquired at least one new customer from Twitter, it’s safe to say that it’s worth investing some time and resources into developing a Twitter presence. The only problem is after you sign up for an account, trying to figure out the next best steps to take can be quite a challenge.
Growing up on a small farm in Indiana gives you a lot of time to think and be creative. A perfect breeding ground for a budding entrepreneur. My thinking always leaned towards how to make money. Especially since the annual Fireman’s Festival was coming up and I needed money to play those games! So I had an idea, let’s sell the fruit and vegetables!
Sometimes as an entrepreneur you can get so excited about the potential you forget about a lot of the planning, “cart before the horse” as they say. So goes my story… (more…)
Be relevant. As you build social media presence, deliver long-term value more than advertising messages.
Be competitive. Do some online sleuthing to learn what competitors are up to in social media.
Be kind. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love.
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