Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

Social Media Experts for Hire 

Should Your Business Hire a Social Media Expert? by Michelle Hummel

Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also crucial to stay consistent. And since businesses have so many other things to juggle, trying to stay consistent can be a major challenge.

What Types of Issues Can a Social Media Expert Help You Address?

Even if your business has only spent a little bit of time dipping its toes into the waters of social media, you probably already have plenty of questions. One of the most common questions businesses have is how they can get more fans or followers. Another is how they can ensure people actually see what they post. This often ties into questions about what a business should be posting on social media, as well as how often.

Because social media experts have helped other businesses answer those questions, they can do the same for you. This is a big part of why it’s so much more valuable to hire an expert instead of simply delegating this work to an employee. While an employee is going to be limited to doing what “seems” best, an expert has experience and data to back up the decisions they make.

What Else Can a Social Media Expert Do for Your Business?

There is actually a very long list of useful things a social expert can do for your business. To begin with, unlike an employee who may be hesitant to have a conflicting opinion with their boss or a manager, a consultant can pinpoint exactly what mistakes are being made. And when they identify those mistakes, they’ll know exactly how to fix them as well.

Second, an expert can create a social media policy for your entire business. Since there are a lot of benefits to getting employees involved with social media, having the right type of policy will ensure that everyone can contribute to these efforts while still maintaining a consistent and professional brand image.

The next thing an expert can do is extract actionable information from data and analytics. While plenty of businesses never go past watching their follower count increase, there’s a wealth of information available. For example, an expert can dig into the performance of past updates and figure out which ones generate the most engagement. That valuable information can then be used to guide future efforts.

Another big benefit of working with an expert consultant is that they can bring all of your social efforts and content together to create a cohesive strategy. By having a real plan to follow, businesses can get the best possible ROI out of the resources and time they put into social media.

While it is possible to use social media for your business without any outside help, if you want to avoid lots of prevalent mistakes and minimize the amount of time it takes to start seeing real results, it’s definitely worth at least having a consultation with a social media expert.

If you want expert help creating the right social media strategy, be sure to take a look at how Web Strategy Plus can help.


Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day. 

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!

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