Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also […]

Google Plus is an interesting platform. Since its launch, the network Google created has always been more closed than most other networks. And because Google has so many huge projects going on, they don’t always put as many resources behind proactively promoting the platform as other social sites do.

What are Social Media Editorial Calendars? Social Media Editorial Calendars create a system to help you schedule content to post each day.  People develop habits very easily. You will find that when you post certain topics each day they will actually look forward to your content. Creating a daily posting strategy will get you in […]

The latest stats show Google Plus has 359+ million active users and is gaining 625,000 users per day! The Google “+” button is served more than 5 billion times in one day. When Google originally rolled out Plus, many people were skeptical that the network wouldn’t last for long. Google Plus continues going strong. In […]

BUY IT NOW AT AMAZON!  

Social media can be an excellent way for businesses to connect with potential and current customers. However, social media can also be overwhelming and extremely challenging for a business to understand. If you want to utilize social media to market your company but aren’t sure about the best way to get started, a consultant can […]

It’s amazing how many organizations and businesses still don’t use Social Media Management Tools. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone […]

Whether your business has been dabbling with social media or you’re planning to get started with social channels for the first time, one of the best ways to put your marketing efforts on the right track is to come up with a social media strategy. While there’s nothing wrong with spending some time getting to […]

When social media first started to gain traction, one reason that some businesses were hesitant to take social media marketing seriously is because it was challenging to measure the full impact of a social media strategy. Fortunately, both social networks and third-party tools have gone to great lengths to make it much easier to accurately […]

When I speak to businesses about their current social media strategy, one of the most common issues that comes up is a desire to generate leads. While most businesses know that social media marketing can help move the needle for their business, figuring out how to make that happen can be a challenge. Although creating […]