Growing up on a small farm in Indiana gives you a lot of time to think and be creative. It also teaches you a strong work ethic. A perfect breeding ground for a budding entrepreneur.  It was summertime and I was getting excited for the annual Fireman’s Festival coming up. I spent the day trying […]

Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also […]

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re […]

The latest stats show Google Plus has 359+ million active users and is gaining 625,000 users per day! The Google “+” button is served more than 5 billion times in one day. When Google originally rolled out Plus, many people were skeptical that the network wouldn’t last for long. Google Plus continues going strong. In […]

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It’s amazing how many organizations and businesses still don’t use Social Media Management Tools. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone […]

LinkedIn Training for business isn’t just for bringing in new clients. With the right training, you can also learn how to use LinkedIn to attract the best prospects for your company. If you want to bring in talented individuals who can help your company continue to grow, let’s go over how to improve your LinkedIn […]

Send Social Media does everything Hootsuite does, but significantly better in addition to other features Hootsuite simply doesn’t offer. 10 Reasons why Send Social Media is better than Hootsuite 1. Schedule posts to over 30+ social networks – not just 5 Schedule and posts tweets, Foursquare shouts and venue tips, LinkedIn status updates, LinkedIn Group posts, personal messages, as well […]

Most businesses understand the value of a quality lead. Although it would be great if people would visit your website once and then make a purchase, that’s simply not how most purchasing is done. For most people to actually pull out their credit card and make a purchase, they first need to have some kind […]

Since studies within the inbound marketing industry have found that as many as 42% of businesses have acquired at least one new customer from Twitter, it’s safe to say that it’s worth investing some time and resources into developing a Twitter presence. The only problem is after you sign up for an account, trying to […]