Although Twitter has hundreds of millions of active monthly users, many individuals and businesses still aren’t on the platform. Whether you’ve dabbled in Twitter or are completely new to it, if you’re ready to start using it to build your personal or business brand, here’s what to do: 1. Use Lists One of the […]

Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also […]

  Of all the social platforms, Twitter may be the most interesting. Between being heavily utilized by the now President Elect and boasting 317 million monthly active users, there’s no question that the platform is still relevant. However, Twitter as both a platform and company has continued to struggle to really find their place in […]

Twitter founder recently revealed that their site has over 1,000,000,000 accounts and the site is growing by hundreds of thousands of users per day. Twitter is a great way to bring a personality and voice from your company out in the open. Here are a few great tips from the Twitter Marketing Experts: Use Twitter […]

What are Social Media Editorial Calendars? Social Media Editorial Calendars create a system to help you schedule content to post each day.  People develop habits very easily. You will find that when you post certain topics each day they will actually look forward to your content. Creating a daily posting strategy will get you in […]

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It’s amazing how many organizations and businesses still don’t use Social Media Management Tools. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone […]

Whether your business has been dabbling with social media or you’re planning to get started with social channels for the first time, one of the best ways to put your marketing efforts on the right track is to come up with a social media strategy. While there’s nothing wrong with spending some time getting to […]

When I speak to businesses about their current social media strategy, one of the most common issues that comes up is a desire to generate leads. While most businesses know that social media marketing can help move the needle for their business, figuring out how to make that happen can be a challenge. Although creating […]

In just the last few years, the process of recruiting new talent has dramatically shifted. A big reason for this shift is because the landscape has gotten much more competitive. With so much competition for talented new employees, businesses need to take advantage of every possible avenue to gain an edge. One area where more […]