Yes, your business should hire a social media expert. The reason your business should hire a social media expert is while social marketing can boost your bottom line, that positive impact isn’t guaranteed. In order to see any tangible results from your social efforts, you need to have the right strategy in place. It’s also […]
What are Social Media Editorial Calendars? Social Media Editorial Calendars create a system to help you schedule content to post each day. People develop habits very easily. You will find that when you post certain topics each day they will actually look forward to your content. Creating a daily posting strategy will get you in […]
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It’s amazing how many organizations and businesses still don’t use Social Media Management Tools. When I say that it’s amazing, I really mean that. Any organization that does not already understand that social media is the key to their future success has essentially hung out the “closed for business” sign and is waiting for someone […]
Whether your business has been dabbling with social media or you’re planning to get started with social channels for the first time, one of the best ways to put your marketing efforts on the right track is to come up with a social media strategy. While there’s nothing wrong with spending some time getting to […]
When I speak to businesses about their current social media strategy, one of the most common issues that comes up is a desire to generate leads. While most businesses know that social media marketing can help move the needle for their business, figuring out how to make that happen can be a challenge. Although creating […]
Now that 2015 is officially here, it’s always interesting to look back on what’s changed in recent years. While just about everything you can think of online has evolved in at least some way over the last five years, blogging stands out as a medium that has really gone through a renaissance. If you stop […]
Now that we’ve settled into 2015, it’s becoming clear which social media trends are going to shape the rest of the year and beyond. While it’s true that some social media trends are really nothing more than hype, other trends actually have a significant impact.
Send Social Media does everything Hootsuite does, but significantly better in addition to other features Hootsuite simply doesn’t offer. 10 Reasons why Send Social Media is better than Hootsuite 1. Schedule posts to over 30+ social networks – not just 5 Schedule and posts tweets, Foursquare shouts and venue tips, LinkedIn status updates, LinkedIn Group posts, personal messages, as well […]
Be relevant. As you build social media presence, deliver long-term value more than advertising messages. Be competitive. Do some online sleuthing to learn what competitors are up to in social media. Be kind. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love.
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