Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
In 2016, producing great content is no longer enough to build a strong audience. If you want people to know about your content and be interested in consuming more of it, you need a reliable way to reach your ideal readers. This is where content marketing comes into the picture. By understanding how to use content marketing, you’ll be able to build the type of audience you need to help your business grow. So with that in mind,
we want to share some of the best tips for kicking off this kind of effort:
1. Connect with Influencers
When people realize that they need to build an audience in order for their content to have any real impact, they often think they’re starting from scratch. Although that’s true in one sense, it doesn’t mean the type of audience you want to build doesn’t already exist. Chances are that there are influencers who already have a large audience of the type of people you want to reach. That’s why finding and connecting with these types of influencers should be a key part of your content marketing strategy. By identifying the right influencers and then offering them something of value, you’ll be able to catapult your content marketing efforts by getting in front of an established audience.
2. Use the Right Tools
No set of content marketing tips for 2016 would be complete without a mention of tools. The reason tools are so important is they make it possible to accomplish far more in the same period of time than you would be able to do manually. Instead of getting bogged down with certain tasks, you can let tools take care of them for you. This will keep your mind and energy free to focus on producing the best content possible. If you’re wondering which tools can provide this type of boost for you, we recommend you start by taking a look at Best Social Media Management Tool.
3. Find Opportunities to Repurpose Existing Content
When we speak with providers of content marketing services about the opportunities they most often see businesses overlooking, this is generally the first one they bring up. Anyone who has produced content knows how much work goes into this process. While great content is an absolute necessity for building an audience, the nature of blogging means that most of what you create is only going to be in front of your audience for a short period of time.
In addition to optimizing your content for search engine rankings so that it continues to bring in visitors, you should look for opportunities to repurpose your content. Whether it’s as a free PDF report you use for lead capture or as a slideshow, repurposing your content and distributing it through different channels will allow you to noticeably increase your reach.