Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”


Growing up on a small farm in Indiana gives you a lot of time to think and be creative. A perfect breeding ground for a budding entrepreneur. My thinking always leaned towards how to make money. Especially since the annual Fireman’s Festival was coming up and I needed money to play those games! So I had an idea, let’s sell the fruit and vegetables!

Sometimes as an entrepreneur you can get so excited about the potential you forget about a lot of the planning, “cart before the horse” as they say. So goes my story…

Luckily my friend Michael was there so I told him my plan and how he could help me get this business started. So we both went out to the garden and picked as many fruit and vegetables as we could carry: zucchini, green beans, potatoes, carrots etc. As little kids you can imagine we couldn’t carry that much but we were determined to get our business started as fast as possible. Now we had our products but still needed marketing. So I grabbed a large poster board and wrote: “Fruits & Vegetables For Sale” with a big arrow, easy enough! We also needed to set up shop, so I grabbed a large card table and lawn chairs from the garage. After several trips carrying the fruits, vegetables, card table and chairs to the small intersection of our gravel road we were ready for business! We proudly displayed our total of about 20 random fruits and vegetables ready for purchase.

Michael and I walked down the long gravel road with our poster board, hammer and nails in hand. Fifteen minutes later we finally made it to the end and proudly hammered up our sign. As we were walking back we started to notice lots of cars were whizzing by our usually quiet dusty gravel road. It was then we realized – they were heading to our vegetable shop! Too bad no one was there to sell them, haha. So we started running down the road to make a sale!

As you can imagine the shoppers were probably expecting a lot more than our little stock of 20 random vegetables. Luckily they appreciated our effort and ended up buying a few! :) It was one of our proudest accomplishments and we learned what we needed to do better in order to sell more next time! What is your entreprenuer story?

Have a great day! Michelle


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