Thought of the day: “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”
Be relevant. As you build social media presence, deliver long-term value more than advertising messages.
Be competitive. Do some online sleuthing to learn what competitors are up to in social media.
Be kind. Relationships drive customer loyalty and create vocal brand advocates who want to talk about the brands they love.
Be conversational. Blogs are a perfect tool to achieve digital buzz because they’re conversational in nature.
Be real. Keep your social media sites routinely updated with short entries that are written as if you’re talking to someone over the counter.
Be loyal. If you’re loyal to your customers, they’ll return the favor.
Be interesting. Use social media to talk about more than just your business. Give local perspective and advice outside the confines of your market niche.
Be exciting. Look at the language you use across your marketing communications. Is it bland or does it have a dynamic, knock-your-socks-off energy?
Be daring. The most memorable brand stories tell the unexpected, speak directly to the heart or dare customers to live life to the fullest.
Be the expert. Tell the kind of brand story that will position you and your company as a leader in your marketplace.
Be genuine. For your business brand to resonate with customers, it must be based on something truly genuine.
Be consistent. No matter what industry you’re in, a strong identity will help you stand out with customers.
Be connected. Great networkers ask the right questions.
Be proactive. Don’t offer your customers products – offer them solutions, connections and satisfaction.
Be proud. Build exposure for your brand by showing off your company’s expertise and top employees in trade magazines.
Key takeaway: “If you don’t brand yourself, Google is going to do it for you!”
What are your top social media secrets to success?
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Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!